tastecard, the UK’s largest diners club with over 2.5 million members, has triggered a price war in the UK delivery market, with the announcement of a new delivery service that comes with a permanent discount on all orders, starting from ten percent off. The same restaurants you’re used to, always at better value.
tastecard has operated within the dining industry for over 15 years and its move into the delivery and collection service is an aggressive bid to take on the delivery giants Uber Eats, Just Eat and Deliveroo.
In comparison to these major players in delivery, who on average charge restaurants 30% commission for every order, tastecard’s fee is a significant reduction at 5-7% in a bid to support the nation’s restaurants. Providing a fair pricing structure supports the industry allowing for higher restaurant profitability.
As well as supporting the hospitality industry, tastecard has its customers front of mind and who will have access to an always on discount, at a minimum of 10%, delivering top quality food in EXACTLY the same way as UberEats and the other delivery brands do.
The discount to customers can be increased as high as the participating restaurants desire, giving them full control of the discount dial at any given time.
The new service by tastecard will begin September 21 and will include over a thousand top restaurants across six major UK cities including Birmingham, Cardiff, Liverpool, London, Manchester and Newcastle, with expansion into twenty-five cities by 2021.
tastecard will launch the offer exclusively to their +2.5 million customers first, who are already signed up to the platform, a move in which founder Matt Turner is calling “disrupting the disruptors”.
Matt Turner, tastecard founder and CEO said: “I founded tastecard in 2006 with two aims; to help restaurants drive profitability, by encouraging people to eat out more often, and to help diners by making eating out more affordable.
Over the years tastecard has built a membership of over two million people and have saved our members millions of pounds on dining out across their favourite eateries. 
Supporting restaurants, by encouraging diners, has never been more vital and we’re proud to throw our hat into the delivery ring.
Our aim has not changed at tastecard: We want to support the industry with lower fees and a service model made to reflect how restaurateurs want to do business, combined with a better value proposition for customers, to reward them for being the backbone of our hospitality industry.
We hope that our competitor set follow suit to offer customers better value.
The move to support restaurants comes after tastecard surveyed its 274 of its independent restaurants. As a whole, the most prominent challenges highlighted, with regards to partnering with a 3rd party food-to-go platform, were the expensive commission fees (86% of respondents) and high upfront costs (30% of respondents).
tastecard membership is available via tastecard.co.uk with the first 30days free.
All customers, both members and non-members can use the delivery service by downloading the tastecard app. tastecard collection will be available nationwide and delivery will be launching in six major cities with a staggered approach from September 2020; Birmingham, Cardiff, Liverpool, London, Manchester and Newcastle.