Ah, the tale of Shivraj Bassi is one that spins from the bustling floors of Goldman Sachs to the vibrant, sweaty world of fitness nutrition.
This gentleman swapped his business attire for athletic wear, founding Innermost, a brand that’s shaking up the protein market quicker than a bartender can mix a cocktail.
Since its launch in 2017, Innermost has clinched accolades like a pro, winning the ‘2018 game changer’ title at the Men’s Health Nutritional Supplement Awards.
Innermost isn’t just hanging its hat in any old locker. This brand is the toast of over 70 luxury fitness joints including the likes of BLOK, Digme, and F45, not to mention its spots on Amazon and its own digital shopfront.
From the financial manoeuvres of Wall Street to the energetic bustle of the gym floor, Bassi’s journey is nothing less than a slam dunk.
So, what nudged Shivraj from the gleaming high-rises to the grind of the gym? It all began in London, with a young Bassi whisking around the kitchen alongside his mother, tossing exotic herbs into pots, setting the stage for his future.
These were not just meals; they were the first line of defence against ailments, a spoonful of prevention if you will.
Bassi’s lightbulb moment came wrapped in gym attire during his teens. The symbiosis of exercise and nutrition dawned on him, planting the seeds for what would become Innermost.
He noticed a gap larger than the Grand Canyon between wholesome ingredients and the market’s existing nutritional supplements. Either overly complex or too simplistic, none seemed to perfectly meet the mark.
When asked about his beef with the fitness supplement industry, Bassi doesn’t mince words. It’s about bringing clarity and effectiveness together, making sense of the science without needing a Ph.D. That’s the ethos behind Innermost’s straightforward yet savvy product lineup.
Diversity and inclusion are the tee-offs for Bassi’s vision of the future fitness scene—no one should feel like they’re the wrong shape for the course.
He’s also all eyes on tech, betting on blockchain to enhance how we interact with fitness services and secure our squats and curls.
Yet, it’s not just about looking fit. Bassi aims to shift the focus from mirror-gazing to genuine well-being, hoping to tee up a world where fitness is as much about feeling good mentally as it looks physically. He wants to pivot from the body beautiful to the body beneficial.
Who’s Innermost for, you ask? It’s for everyone who’s ever thought about improving their life one push-up at a time.
And if you need a beacon, think of Muhammad Ali—Bassi’s icon—a man who knew a thing or two about fighting the good fight, both in and out of the ring.
The market might be crowded with protein powders and fitness fads, but Innermost aims to be a breath of fresh air with a touch of nootropic nuance and a blend of adaptogens, making each product not just another supplement but a health revolution in a bottle.
As for the Brexit brouhaha, sure, it’s stirring the pot a bit with costs and currency woes, but Innermost’s roots and resources remain staunchly British, keeping things as local as a village cricket match—except, of course, for those exotic bits that spice up the mix.
Innermost isn’t just a product; it’s Bassi’s passion, a testament to a life well-lived and well-fit. And as fitness regimes evolve, Innermost stands ready, serving up health one scoop at a time.