New Balance has teamed up with England international Raheem Sterling to launch a unique football boot, the Route to Success Furon v7, paying homage to Sterling’s inspiring journey to the top of the football world.
This special-edition boot draws design inspiration from the patterned seats of iconic British buses, symbolizing the many trips Sterling and his sister made together to training sessions during his youth.
The design is a heartfelt tribute to his family’s unwavering dedication and the sacrifices they made to help him achieve his dreams.
Speaking about the journey that inspired the design, Raheem Sterling reflected:
“My journey to this point was far from easy, but when, as a family, we didn’t have a lot, we always had each other, and we pushed each other to be the best we could possibly be. My family always encouraged me to follow my dreams, and it’s that confidence that helped me get where I wanted to be. Everyone made sacrifices. Everyone contributed to my success. It was a team effort from start to finish.”
The Route to Success Furon v7 encapsulates Sterling’s relentless drive to succeed, emphasizing the significance of teamwork and family support in his rise to stardom.
Andrew McGarty, Head of Global Football Sports Marketing at New Balance, praised Sterling’s passion and involvement in the project, stating:
“Watching Raheem work with the New Balance design team on this limited-edition boot highlighted how dedicated he is to anything he takes on. The Route to Success boot honours the hard work and sacrifice Raheem gives to the game every day, and we love highlighting his story to inspire fans around the world!”
Sterling actively collaborated on the design of the boots, which he is set to wear during his upcoming matches in September.
Availability of the Route to Success Furon v7
Football fans eager to own a pair of these iconic boots can find them in limited quantities. They are available exclusively through select retailers and online at:
- www.newbalance.com/football (US residents)
- www.newbalance.co.uk/football (UK residents)
This launch serves as both a celebration of Sterling’s inspiring story and a reminder of the hard work, determination, and sacrifices it takes to achieve success at the highest level.