The PUMA Go Wild Podcast bursts out of the blocks this week, turning PUMA’s rallying cry to “Go Wild” into a fast-moving audio series that promises more spark than a starting pistol.
Hosted at launch by former world-record hurdler Colin Jackson, the Go Wild Podcast opens with a 30-minute sit-down that pits Jackson’s quick wit against the legendary speed of Usain Bolt—and neither man pulls a hamstring.
Bolt’s Triumphs, Stumbles, and Belly Laughs
Episode One wastes no time, diving into the crescendos of Bolt’s Olympic gold rush and the hush that followed his 2011 false-start disqualification.
Jackson guides the conversation with the ease of a veteran starter marshal, teasing out stories of resilience, celebration, and the occasional eyebrow-raising revelation.
The tone? Think locker-room banter polished for prime time—full of warmth, candour, and the kind of rhythm that keeps listeners sprinting along.
Why PUMA Went Wild on Audio
PUMA’s latest venture isn’t a one-off stunt; it’s a key pillar in the brand’s largest global campaign to date. By amplifying its “Go Wild” philosophy through earbuds worldwide, the company hopes to forge deeper connections with a generation that values authenticity over canned slogans. That ambition rings loud and clear in Julie Legrand’s statement:
“The launch of our new Go Wild Podcast allows our audience to delve deeper into PUMA’s brand DNA, told through the lens of inspiring individuals who truly embody PUMA’s philosophy.
At PUMA, we want to champion the individuals who have the courage to be themselves, and this first episode with Usain Bolt can do this perfectly.
With more intimate conversations on the Go Wild podcast, we aim to inspire a new generation to embrace boldness, authenticity, and self-expression.”
No editing, no sugar-coating—Legrand’s words set the tone for a series designed to champion unfiltered self-expression.
Meet the PUMA Wild Ones
Future installments will showcase a rotating cast of PUMA Wild Ones—athletes, artists, and influencers who tap-dance on the edge of convention:
- Inside Track & Lifestyle: Stories that blur the line between training grind and personal style.
- Moments of Truth: Honest reflections on missteps, comebacks, and the grit required to push past the plateaus.
- Cultural Crossovers: Interviews with creatives who prove sport’s influence spills well beyond stadium walls.
Beyond the Mic: A Wider Go Wild Rollout
The podcast is only the opening riff in a larger content symphony. Look for full-profile video features, social-first snippets, and on-site activations at marquee events such as the Boston Marathon and the Women’s Football Euro Championship. Each touchpoint will echo the Go Wild mantra: courage, fun, and unapologetic individuality.
How (and Why) to Tune In
Ready to hit play? Catch the debut Go Wild Podcast episode featuring Colin Jackson and Usain Bolt on PUMA’s official channels, or track the series on your favourite streaming platform.
Fresh episodes—and fresh faces—will land throughout the year, each packed with the same energy that’s turned Bolt’s victory laps into legend.
For the full interview and ongoing updates, visit puma.com or follow @PUMA across social media.
Lace up those earbuds; it’s time to go wild.
