The profound adoration of basketball deeply embedded in the heart of New York finds its vibrant expression once again in the fourth instalment of the “New York Worldwide” collection, a remarkable collaboration uniting the forces of PUMA and Rhuigi, long-standing creative partners.
This latest release showcases an exquisite array of footwear and apparel that pays homage to the illustrious history and present stars of New York City’s basketball scene, with none other than RJ Barrett and Walt “Clyde” Frazier gracing the forefront.
Spanning across the arenas, playgrounds, and urban courts of the city’s five boroughs, the PUMA x Rhuigi collaboration, expertly crafted by the West Coast-based designer Rhuigi Villaseñor, draws inspiration from the cultural nexus that is New York City.
It skillfully reinterprets the revered style codes of Americana, infusing them with a contemporary flair that encapsulates the unique essence of the city.
This latest collection boasts a meticulously curated assortment of footwear and apparel, all intricately woven together by the threads of classic court aesthetics.
The timeless PUMA Clyde Mid silhouette adorns itself in a refined colour scheme, embracing authentic worn-in detailing, including the shoe’s pre-yellowed sole, meticulously capturing the essence of nostalgia that permeates the world of basketball.
Complementing this iconic footwear range is an array of accompanying apparel pieces, such as the Graphic Tee, Basketball Shorts, and an Oversized Tote, each meticulously designed to evoke the spirit of the game.
The exclusive “New York Worldwide” graphics emblazoned upon these pieces pay tribute to the indelible impact that the city has made on global music, fashion, and culture, serving as a poignant reminder that New York is not merely a physical place, but rather an extraordinary state of mind.
Leading the charge in this captivating campaign are the illustrious NBA star RJ Barrett and the legendary figure synonymous with New York City’s basketball heritage, Walt “Clyde” Frazier.
Their presence and influence bring an unparalleled authenticity and gravitas to the collection, elevating it to new heights and further cementing its place within the annals of basketball history.
Enthusiasts of the PUMA x Rhuigi collaboration will be thrilled to discover that the latest collection will be available for purchase starting May 27, 2023.
To acquire these coveted pieces that embody the soul of New York’s basketball culture, one can visit PUMA flagship stores, explore the extensive offerings on PUMA.com, or explore the authorized PUMA stockists.
In summary, the fourth iteration of the “New York Worldwide” collection stands as a testament to the unwavering passion and devotion that New York City harbours for the sport of basketball.
Through the artistic synergy between PUMA and Rhuigi, this collaboration brilliantly captures the city’s cultural essence while reimagining the classic Americana aesthetic.
With RJ Barrett and Walt “Clyde” Frazier spearheading the campaign, this collection transcends boundaries, offering a tangible connection to the dynamic world of New York basketball.
From the courts to the streets, this extraordinary collection is a testament to the enduring legacy of the sport and the city that embraces it.