PUMA has unveiled three customized FIGC football jerseys in tribute to Italian renaissance art and fashion culture.
The project is a collaboration with custom football jersey designer The Football Gal who has created three bespoke jersey designs to compliment the iconic renaissance patterns used for each of the jerseys.
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The special one-off jerseys are designed to celebrate Italy’s history, culture and personality as PUMA merge football with art and fashion. All three jerseys take inspiration from Italian renaissance, high-end fashion, art deco and art nouveau merging elements of nature, geometry and symmetry.
The Football Gal said: “My main aim of the project was to focus on elements of Italian renaissance in terms of its emphasis on symmetry, natural forms and creating eye movement through the floral designs.
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I love the concept of wearable art from different elements and incorporating them on football jerseys. This trend is giving fans (as well as non-fans) a chance to be creative and free to incorporate football into their style.”