PUMA and Liberty once again partner up for a special collaboration, with each brand sowing its own storied past into this new range of bold floral designs.
An expression of freedom and indeed the concept of Liberty itself, this new collection channels the spirit of the 1960s, told with the help of Liberty’s famous archive of florals.
The collaboration also pays homage to London’s storied florists and flower shops, from Hackney’s rustic markets and flower stalls to the ornate bouquets created by Chelsea’s prestigious florists.
Mixing both prints and embroidery for a tactile and elevated feeling, PUMA x Liberty is here to empower you on your journey of self-discovery, wherever it may take you.
Spanning apparel, footwear, and accessories for adults, and for the first time, kids as well, the latest from PUMA x Liberty includes verdant and unabashed matching sets like the Woven Jacket and Woven Shorts, plus flowery staples like the Flared Pants and Cropped Hoodie. Cross-pollinating Liberty’s signature DNA with PUMA’s luxe sportswear cuts, the perennial collaboration also includes a selection of exclusive and playful graphics, used across the apparel range.
The Teveris Nitro and Slipstream round out the collection’s footwear offerings, also adorned with an exotic floral colour scheme courtesy of Liberty.
Set within a traditional London flower shop, the campaign imagery shows the latest PUMA x Liberty collaboration in a scene that is teeming with vivid flower arrangements.
The latest PUMA x Liberty collection is available starting May 5, 2023, from PUMA flagship stores, PUMA.com, PUMA stockists and in-store at Liberty.