Last updated on September 27th, 2021 at 08:51 PM
Do good, look good: It’s time to show the planet some love with the new Down to Earth capsule collection launched by PUMA.
Made to inspire eco-friendly practices in our changing world, apparel pieces are clean, and minimal with fun, playful graphics, created with at least 30% recycled cotton.
Footwear designs feature at least 20% recycled materials at the upper and bear the legend “respect mother earth.”
Available to purchase in PUMA stores and PUMA.com today, the launch coincides with the founding date of #FutureForFridays, a movement that began in August 2018 after Greta Thunberg and other young activists sat in front of the Swedish parliament every school day for three weeks to protest against the lack of action on the climate crisis.
The fresh drop nods to PUMA’s challenge to do better across 10 social and environmental areas where they have the biggest impact.
As part of their 10for25 strategy, PUMA is aiming to increase the proportion of sustainable raw materials used to make products by 2025.
This includes committing to sourcing 100% of cotton, polyester, leather, down feathers, and cardboard from more sustainable sources.
The Down to Earth collection is available from PUMA stores and on PUMA.com today.