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wagamama Launches Palentine’s Day – Encouraging Pals To Get Together And Combat Loneliness


wagamama has launched its first ever Palentine’s Day campaign to encourage folks to bring their Pals to the bench during the season of romance, to tackle loneliness and share their favourite bowls across the bench.

It is widely believed that the time around St Valentine’s Day can be very lonely for so many people.

So wagamama has decided to launch Palentine’s Day, a campaign which celebrates your mates and encourages building bonds with your friends over some food.

It is hoped this will provide a more inclusive experience for guests who may not want to celebrate Valentine’s Day traditionally.

At select locations across the UK (24 restaurants in total), when guests quote ‘Palentine’s’ to their host, they will receive a sharing menu with their group and a Palentine’s gift from us for one free drink on the purchase of a main. 

The sharing menu features our most shareable dishes to recommend our most loved and iconic dishes, for the full wagamama experience.

The free drink options are a 330ml bottle of Asahi, 125ml glass of prosecco, or any regular juice with the purchase of a main.

Regional marketing manager Sita Dobbs said: “We are really excited to launch our Palentine’s Day campaign for the first time this year.

We know valentine’s day and the season of romance can be a lonely time for some people so instead, why not round up your Pals and spend this time celebrating your friendships. 

“Our long benches and communal seating arrangements at wagamama were built to bring people together, no matter the time of year.

When wagamama first opened in 1992, the concept was to bring people together on our egalitarian benches, everyone equal and sharing their favourite bowls. We can’t wait to welcome our guests in to celebrate Palentines this year.”

The offer is available at 24 wagamama restaurants across the country until Monday, February 14 and there are only 20 free items to redeem per day so be quick to claim!

A full list of participating restaurants and terms and conditions can be found at

wagamama: our story and our food ‘kaizen’, meaning ‘good change’ is the philosophy that sits right at our heart.

It shapes every dish we create and pushes us to find better ways in all that we do. We’re restless spirits, forever creating and making things better.

We’ve been practising kaizen since 1992, when we opened our first doors in London’s Bloomsbury. Inspired by fast-paced, Japanese ramen bars and a celebration of Asian food, wagamama burst into life.

We set out to create a unique way of eating; bringing the fresh, nourishing, flavours of Asia to all.

A warming bowl of bold ramen, teppan dishes griddled to perfection or if you would rather rice, you’re in luck – our menu features many Japanese favourites.

Fresh, authentic menus that are updated seasonally. wagamama is a staple of modern Asian cuisine

In the name of kaizen, our standards are high. Our ingredients are cooked fresh, served fresh.

Every bowl and plate that we fill with them is served as soon as it’s ready. The colours and aromas, flavours and spices are always at their best when they touch your table.