Brad Shaw
There’s a stampede happening in the world of health gadgets, and it’s wearing a lab coat. DNA kits are everywhere right now—ancestry, paternity, fitness, the lot—so the obvious question is whether we really need another. Then along comes Nutri-Genetix with a very specific pitch: DNA personalised nutrition, built not around what you think your body needs, but what your genes might be quietly hinting at behind the scenes.
Founded in 2017 by Jeremy Poland and Hugo Jones, Nutri-Genetix (NGX) has staked its claim on a bold “first”: genetically personalised nutrition products designed to match your individual genetic profile. It’s a bigger swing than the usual one-size-fits-most meal powder you grab because you’re late, busy, or pretending you’re the sort of person who meal-preps on Sundays.
Now, “personalised nutrition” isn’t new. Brands have been selling convenience and “complete” formulas for years. But NGX is trying to move the conversation from general good intentions to specific inputs—in other words, not just a supplement for everyone, but a formula shaped by your DNA.
The science bit, without the headache
NGX leans on nutrigenetics: the field that looks at how our genetic makeup influences how we metabolise and process nutrients. The premise is straightforward enough—people can vary widely in how they handle vitamins, minerals, and nutrients, and those differences can show up in energy, focus, food sensitivities, and more.
That’s the theory. The practical question is the one most readers actually care about: does the experience feel credible, and does it do anything useful in daily life?
Putting the kit to the test
I decided to put the company’s claims on trial the old-fashioned way: by trying it, following the instructions, and seeing whether the process felt like serious work or just fancy packaging.
The DNA kit itself is refreshingly simple. A cheek swab, a brief swirl (about 20 seconds), back into the post, and then the waiting game. No drama, no needles, no complicated choreography—just you, a cotton swab, and the mild realisation that your genome has been minding its own business all these years.
What the DNA is used for, NGX says, is to understand how you metabolise different vitamins, minerals, and nutrients. From there, they increase the percentage of certain macro and micronutrients in your personalised blend accordingly.
The report: SNPs, explained like a human being Actually wrote it
NGX’s lab analyses over 30 SNPs—single-nucleotide polymorphisms—basically small genetic variations. These are locations in the genome where a single “letter” differs, and that difference can be associated with a trait or characteristic, such as below-average nutrient levels in the blood.
In NGX’s framework, those SNPs are assessed to understand nutrient processing, sensitivities to certain foods, and detoxification pathways. It’s the sort of thing that can sound intimidating until you see it presented clearly.
My turnaround time was four weeks, which was genuinely impressive. The results arrived as a well-presented PDF report, with key categories highlighted, including energy levels, cognitive focus, caffeine energy, and hair and skin.
From report to shake: where NGX tries to separate itself
Here’s the moment NGX makes its real argument. Plenty of services can hand you a report and wish you luck. NGX takes the results and turns them into a personalised daily shake: natural dietary sources blended into a powder, intended to help meet your daily nutrition requirements using “optimal” ingredients for your profile.
This is where DNA personalised nutrition stops being a concept and becomes a routine. You’re not just reading insights—you’re consuming a tailored formula, consistently, without having to build a weekly nutrition spreadsheet that collapses by Tuesday.
Ingredients and exclusions: the “what’s not in it” list
NGX is also keen to make the ingredients story part of the trust story. The products are described as naturally sourced, vegan-friendly, with no artificial sweeteners, flavours, or colouring.
They’re also positioned as free from soy, lactose, gluten, and GMO, and free from known allergens. NGX also says it avoids artificial fillers and bulking agents such as Xanthan Gum, plus stabilisers like Sodium Carboxymethyl Cellulose, Potassium Phosphate, and Calcium Phosphate—ingredients that often appear in larger-brand formulations.
If you’re someone who reads labels like it’s your second job, that “what we don’t use” stance will matter almost as much as what they do include.
How they suggest you take it
For nutrient absorption, NGX recommends one scoop in the morning and one scoop in the afternoon or evening—though there are multiple ways to take it depending on your goal.
I’ve been doing exactly that, using the berry mix. And, honestly, it’s not a flavour you have to wrestle into submission. I could probably drink it without the add-in, which is about as high praise as you can give any functional powder that isn’t pretending to be dessert.
The personal result: weight change, cravings, and real life
My aim with this meal replacement was simple: shift fat. Lockdown life doesn’t exactly encourage movement, and when you’re stuck indoors, snacking becomes a hobby with suspiciously long opening hours.
Still, while taking my formula—one scoop morning, one scoop afternoon—I managed to lose 10 pounds. For me, that’s notable. Even more surprising: the usual “bored grazing” didn’t show up in the same way. I’ll return with an update in around a month, because if you’re going to make claims in public, you should be willing to follow them up in public too.
To be clear: weight loss is never a single-variable story. But routine, convenience, and having a structured nutritional “default” can do a lot of heavy lifting when discipline is in short supply.
For training: the PowerPack angle
If your priority isn’t fat loss but recovery and performance, NGX also offers the PowerPack: a blend of protein, carbohydrate, and vegan-friendly creatine.
The guidance is to take one 35g scoop immediately after a workout, alongside regular daily use of NGX BodyFuel. It’s a practical setup—daily baseline support, plus a targeted post-training hit.
Price and what you get
The Starter Pack is priced at £150 and includes: the DNA Nutrition Test, DNA Report, four 500g pouches of NGX BodyFuel (genetically personalised nutrition), 500g of post-workout PowerPack, 200g of flavour, plus an NGX t-shirt and shaker.
They also mention a discounted price “via the link here:” — if you’re publishing this, insert the brand’s tracking/offer link in that spot rather than leaving readers hanging.
Verdict: who should consider it
If you want a generic “good enough” shake, you can buy one in minutes. If you want something that claims to reflect your biology—and you like the idea of DNA personalised nutrition turning a complicated topic into a consistent, twice-daily routine—Nutri-Genetix is a compelling, well-packaged attempt.
It won’t replace common sense, and it shouldn’t be treated as a medical diagnosis. But as a forward-looking approach to personalised nutrition—one that tries to link insight to action instead of leaving you with a report and a shrug—it’s a serious proposition for people chasing clearer structure, faster progress, or simply fewer nutritional blind spots.
