Sports company PUMA has signed Serbian football freestyler and YouTuber Nikola Djota Milošević, better known as djotafreestyle, as a brand ambassador.
With more than 1.1 million followers on YouTube and more than 700,000 on Instagram, Djota has a large fan base across Serbia, Bosnia-Herzegovina and Croatia for whom he produces regular video updates about football, training, lifestyle and travel.
Djotafreestyle’s knowledge of the game and freestyle skills have also earned him the respect of other professional footballers in his home country, who regularly appear in his videos.
The combination of sports, training and lifestyle makes djotafreestyle a great match for PUMA to reach young and sports-savvy audiences across several growth markets in the Balkans.
Djotafreestyle will wear PUMA’s football and training products in his videos and Instagram posts.