For Nike, supporting the shift in public life amidst the coronavirus means approaching novel problems with the indomitable spirit of an athlete.
Combined with its work in local communities and its manufacturing of PPE for first responders, Nike is giving all athletes the digital resources they need to stay active indoors and tools that span a range of digital content and platforms.
1. Commitment, Through a Library of Digital Workouts and Resources
Nike’s digital ecosystem — including the Nike App, NTC, NRC, social channels, nike.com and the podcast Trained — is full of free workouts, content and expert guidance to help athletes reach their fitness goals, whatever they are.
2. Community, Through Livestreamed Workouts Led by Nike Master Trainers
Staying active or working on your sport at home can be a lonely journey. While we may not be together physically, we’re bound together as athletes to keep moving forward.
Every Saturday, Nike Master Trainers will lead a free, live-streamed Nike Training Club Community workout on the Nike Youtube channel. The workouts are suitable for small spaces and all levels of fitness.
3. Coaching, Through Partnerships That Encourage Kids to Stay Active
Just like adults, kids have the opportunity to experience a new love for indoor play. But prioritizing the activity levels of kids and the safety of our communities can seem like a tough task.
That’s why Nike’s Made To Play initiative works with partners around the world to help encourage kids to stay active, such as through the U.K’s Discovery Education and Tokyo’s JUMP-JAM programming.
Read more about the Nike youth program partnerships and available resources here.
4. Competition, Through Digital Fitness Challenges
Fulfilling the athlete’s natural desire for competition, the Living Room Cup offers a variety of mini workout challenges, measured against the personal bests of Nike pro athletes like Cristiano Ronaldo and Giannis Antetokounmpo. Players can share their results on their Instagram profiles using the hashtags #playinside and #thelivingroomcup.
5. Creativity, Through Tom Sachs’ In Situation Resource Utilization (I.S.R.U)
A new chapter for NikeCraft, artist Tom Sachs leads a digital workshop experience designed to inform, inspire, and foster creative community.
Within it, participants become the 13th studio member of the Tom Sachs Studio and follow as it evolves from product concept engine to sustainable and inclusive design studio.
The aim is to embrace the fundamentals of making and creating, while finding promise in the constraints of limited resources. Check @TomSachs on Instagram for more details.