The idea of comfort, family, and everyday movement has been stitched right into the heart of the Lionel Messi and Antonela Roccuzzo adidas Essentials Collection.
Picture a wardrobe that cares as much about a relaxed Sunday afternoon as it does about a busy weekday commute.
This new range does not simply check the usual sportswear boxes—it quietly hums the tune of family bonds, everyday versatility, and subtle style.
It all begins with a fresh collection of co-ords designed from soft, touch-friendly fabrics. These materials do more than just rest pleasantly against the skin; they serve as a gentle reminder of home, warmth, and genuine connection.
For the first time ever, one of the world’s greatest athletes, Lionel Messi, and entrepreneur and philanthropist Antonela Roccuzzo, have teamed up for an adidas campaign that puts family front and centre.
The Lionel Messi and Antonela Roccuzzo adidas Essentials Collection go beyond the uniform of a single sport, carving out a space in wardrobes for anyone who values low-key confidence.
Antonela Roccuzzo’s introduction to the Three-Stripe roster unfolds as naturally as a conversation among old friends.
She joins alongside Lionel Messi, captain of Argentina’s national team and an icon across continents. Together, they highlight a capsule of staples stripped of fuss, delivered with a sporty yet timeless colour-block flair.
These pieces are ready for coffee runs, travel days, parenting chores, or simply connecting with loved ones.
In their campaign film, the pair appears at home, embodying that lived-in comfort. Viewers see a slice of daily life: them relaxing, laughing, and showing how these clothes adapt to whatever the day brings.
The footage does not call for stage lights or artificial poses. Instead, it suggests that the real star of this show is authenticity—apparel designed for real humans doing real things, side by side.
Speaking about this new chapter, Antonela Roccuzzo says: “I am really excited to be fronting adidas Sportswear’s new campaign and it feels really special that I am joining the same adidas family that has played such a large role in Leo’s career, and our own family’s life, for so many years.
Family is so important to me, so it feels right to kick off our partnership by celebrating this concept and feeling through the adidas Essentials collection.
Sport-inspired looks are something that I have grown to love over the years, particularly for my day-to-day – like when I attend matches to support Leo or my boys, or travelling and running work errands. It’s great that I can add these comfort-first fits into the mix.”
Lionel Messi, known worldwide for his on-pitch brilliance, reflects on his long-standing relationship with adidas and the significance of this first dual campaign: “Whilst I have been a part of the adidas family for so many years and created so many unforgettable memories, fronting my first ever campaign with the brand alongside Antonela feels extra special – especially as it is one that is rooted in celebrating the love and comfort of family.
I have grown up with Antonela, and I have also grown up with adidas, so it is incredible that these two parts of my life can now come together.
Over the years, my style has definitely evolved and since joining Inter Miami I have started to enjoy wearing brighter, bolder colours, which the adidas Essentials collection certainly embraces.
I am always a comfort-first type of person, as I am mostly training or with my family, and I love that I can mix and match the hero pieces from the collection in a way that works for me yet still look sharp no matter where life takes me.”
At the core of Sportswear’s new addition is comfort-driven construction. Cotton-rich fabrics headline the show, ensuring each piece can transition gracefully through seasons, from cool evenings to sunnier stretches. The aesthetic leans modern and minimalist.
Nothing is over-the-top. Instead, subtle touches like premium trims quietly whisper refinement. Sweats, leggings, and tees appear in a variety of silhouettes—boxy, tailored, oversized—inviting each wearer to tailor their look to the day’s plans.
Colour palettes step into play with a pop of confidence. Whether pairing shorts with a slim-fit tee or opting for a high-rise legging matched with an easygoing hoodie, these options handle work errands just as well as family gatherings.
The idea is to remove boundaries. Busy parents, on-the-go professionals, or those simply seeking no-nonsense comfort can pick and choose from a range that refuses to limit itself.
For those still not convinced, consider the versatility on offer. The collection spans adult and kids sizing, ensuring that multiple generations can find their best fit.
Whether it’s a parent and child navigating a busy schedule or a family looking for reliable comfort on a weekend trip, the Lionel Messi and Antonela Roccuzzo adidas Essentials Collection stands ready to keep pace. Moments of togetherness, large or small, are stitched into every seam.
Highlights worth noting include premium fabrics such as soft terry, fleece, single jersey, cotton rib, and clean interlock. These textiles do not just offer a good feel; they project a sense of quality that lasts.
Hoodies come with considered details like comfort hoods and functional kangaroo pockets. Variety is key, with cropped tees, loose-fit shorts, and high-rise leggings all ready for mix-and-match experimentation.
The best part is that this range does not demand special occasions. It is suited to everyday life, from quiet mornings at home to spontaneous outings.
No forcing a particular style, no strict fashion rules. Just easy pieces made to be lived in. The Lionel Messi and Antonela Roccuzzo adidas Essentials Collection respects that each individual steps into the world on their own terms.
The collection is available on the adidas website, in selected stories, and via the adidas app.
As people navigate their routines—sometimes smooth, sometimes a juggling act—these garments are designed to adapt.
This collection’s ethos honours those simple yet meaningful moments shared with loved ones, serving as a reminder that style and comfort can live together without unnecessary complexity.