VISIONARY AND CREATOR of InstructorLive, Justin James, is collaborating with Wayne Lèal, the owner of Meta-Age, the midlife fitness platform, to provide a selection of exercise video materials to the growing midlife fitness audience.
James remarked, “I have always been driven about ensuring everyone can receive fitness whatever their situation. And since I am among them today, working with the Meta-Age team suits me wonderfully.
Many of us may relate to James’s route towards fitness and wellness began in his mid-twenties when he felt its transformative power. At that time, Justin suffered from terrible anxiety—he found that regular exercise increased his self-confidence and reduced his worry. It was this early experience that inspired him to help others.
He built his digital platform 2012 to provide everyone, anywhere, at any time, access to first-rate training. He felt the secret to sustainable fitness was accessibility, cost, and accountability.
The online platform challenged traditional fitness limitations of going to the gyms. He ensured the content was interesting and easily accessible.
He teamed up with teachers from various disciplines to offer yoga, Pilates, HIIT, and strength conditioning to suit different fitness levels and tastes.
Today, InstructorLive is recognised as a leader in online fitness, inspiring and guiding individuals to lead better, happier lives with training solutions to cater for all levels of ability.
Midlife Fitness is An Expanding Market
James said there is a need for health and wellness solutions catered toward the midlife generation as it increases with rising life expectancy.
Looking around, I see ageing people who are not experiencing the best of health even as they live longer. As a result, it offers a significant opportunity for this kind of partnership.
The Meta-Age site says people’s lifespan, how long they live—and their health span, how long they live healthily—are widening apart.
These days, more people are surviving long into their 70s, 80s, and beyond, but sadly, with irrelevance, lack of purpose, and chronic disorders, including obesity, diabetes, cardiovascular disease, and mobility problems.
People drawn to Meta-Age to live a healthier, longer life are more conscious of the need to preserve their quality of life.
The Need for Customised Exercise Programs
James said older and midlife consumers are drawn to ‘Instructorlive’ fitness regimens distinct from those for younger people.
Our programs consider things like lower mobility, joint problems, and the need for strength training to preserve muscle mass and bone density.
Our fitness programs also address mental health—such as yoga and meditation—which can help control stress, anxiety, and depression—disorders that can become more common with age.
The Midlife Demographic’s Economic Power
The midlife population consists mainly of people 45 years of age and above. This demographic has significant financial influence.
Often having more money than the younger group and willing to invest in their wellbeing. Midlifers are ready to spend money on services and products that support their health as they age.
Longevity and a New Perspective
Meta-Agers want to live healthier and longer. Not just longer, they see midlife and beyond as new beginnings rather than destinations.
They are driven to remain fit and active so they may enjoy the years to come. Their ageing perspective, from seeing midlife as a time of decline to seeing it as an opportunity for growth and renewal—further fuels the desire for fitness solutions that meet their changing demands.
Local and Assistance
Online exercise has presented one of its difficulties in meeting the requirements of a physical community. However, the collaboration between ‘Instructorlive’ and Meta-Age provides a solution because it is a virtual community where health and wellness enthusiasts interact, share stories and encourage one another’s fitness paths.
This partnership preserves the advantages of online exercise while attending to community needs.
Finally, a collaboration between these two organisations uses the expertise of both businesses, strengthening the online health and wellbeing environment.
Both Justin James and Wayne Lèal believe that together, they can flourish in the fast-expanding online midlife fitness market by leveraging the increasing desire of fit midlifers who want to be relevant and belong to a like-minded community driven to live healthier, longer lives.