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Laura and Jason Kenny Inspire Climate Action through Energy-Generating Cycling Challenge

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Two of Great Britain’s most decorated Olympians, Jason and Laura Kenny, joined Bloomberg – the financial data, technology and information leader – in London today as part of the first Bloomberg PWR Ride.

On Wednesday 17th and Thursday 18th November, Bloomberg Arcade will become a hub for green energy creation, capture and storage.

Across the two days, more than 250 Bloomberg employees, clients and members of the public will compete on 16 static Energym bikes to generate power, which will be converted and stored in portable Ohm batteries that can be used as a source of green energy.

The challenge is taking place on the site of Bloomberg’s European headquarters in the City of London, one of the world’s most sustainable office buildings.

An expected 32kWh of energy will be donated to London-based charity and Bloomberg Corporate Philanthropy partner, Greenhouse Sports, to power their after-school clubs.

This effort will help more than 150 young people receive high-quality coaching and guidance towards developing essential life skills.

Laura Kenny CBE, five-time Olympic cycling champion said: “It’s been brilliant here today at the Bloomberg PWR Ride.

I still can’t believe this kind of technology exists. It has been lovely to see Bloomberg’s staff and employees really getting behind it, as well as people passing by and having a go!

“Sport has such an incredible power to benefit lives and plays an important role for our planet, too.

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Today we are seeing people feeling empowered to play a part in tackling climate change, while also benefitting personally through physical activity, team-building, and healthy competition, also supporting mental wellbeing.”

The RE:GEN bike, developed by UK-based company Energym, is a first-of-its-kind bike featuring a generator unit that transfers the energy input from a person’s workout into green electrical power, stored within a portable battery unit.

Alix Mills, Global Head of Event Marketing at Bloomberg said: “The climate emergency demands urgent action and we all have the power to make a difference.

With the Bloomberg PWR Ride, we hope to demonstrate the impact that taking individual action and harnessing innovation can have on repairing our planet while giving back to our local community.”

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