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Innermost Launches it’s New Year Campaign: FIND YOUR STRONG

Innermost model drinks from bottle

Wellness brand, Innermost announces the kickoff of its transformative New Year’s campaign, “Find Your Strong“.

Spanning the first two weeks of January 2024, the campaign seeks to redefine New Year’s resolutions, encouraging a more holistic approach to well-being with a focus on developing physical strength.

In a society saturated with diet culture and outdated ideas around health and fitness, Innermost is committed to reshaping the health narrative.

Find Your Strong encourages individuals to move away from conventional weight-loss resolutions and embrace a focus on developing strength as a key to overall health.” – Shivraj Bassi, Founder & CEO, Innermost

Research from institutions such as the American College of Sports Medicine, the Mayo Clinic, and the National Institutes of Health consistently highlights that strength training is highly beneficial for men and women, and dispels concerns many women have about bulkiness.

The research emphasises that regular strength training not only enhances muscular strength but also contributes to improved metabolism, bone density, and overall health.

A disproportionate number of women avoid strength training for fear of bulking up despite its research-backed benefits.

At the same time, many men do not see yoga and Pilates as strength-based training despite their benefits for core strength. Innermost aims to challenge these traditional gender stereotypes by emphasising the benefits of strength-training, for BOTH men and women.

Our “Find Your Strong” campaign is a deliberate effort to redefine societal norms and break down barriers that have limited certain forms of exercise based on gender.

By promoting inclusivity and demonstrating the advantages of strength training for everyone, Innermost seeks to inspire a shift in how individuals perceive and engage with fitness, especially during this fitness-focused New Year period.

Over the coming weeks, Innermost will be releasing a series of articles highlighting the benefits of strength training, dispelling any myths, and using social media channels to educate people on how to incorporate strength training into their fitness journeys.

In addition, Innermost will emphasise the science-backed benefits of protein. Crucial for muscle repair and growth, protein is essential for rebuilding muscle tissue and aiding recovery.

As part of this campaign, Innermost will be making available a FREE online consultation service for people to speak with a Health and nutrition Coach to get personalised advice around building their strength-training routine.

“Strength training is often neglected in the New Year’s resolution rush for diets and a focus on weight-loss. I’m excited to be a part of Innermost’s Find Your Strong campaign where we’ll look to rebalance the conversation” – Hannah Belsham, Health & Nutrition Coach, Innermost.

FREE 15-minute online consultations are available to book until 14th January 2024 via Limited availability.

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