INTERSPORT has sprinted into the spotlight as the Official Title Partner of four major HYROX events across Europe in 2025. INTERSPORT, teaming up with PUMA, is not only slapping its logo on race-day arches and finish towers, but also bringing competitors straight into stores for exclusive pre-race activations—and yes, you’ll want to stick around for the NITRO™-powered kicks.
A Winning Season Kicks Off in Maastricht
The partnership flexed its muscles at HYROX Maastricht this past February, where over 7,000 athletes pushed through eight gruelling workout-and-run stations. Some 8,500 spectators cheered them on, proving that indoor mass-participation fitness has serious traction.
“We are extremely proud and excited to partner with HYROX, one of the fastest-growing health and fitness events in the world,” said Andy Hogg, General Manager, Brand and Marketing of INTERSPORT International Corporation GmbH.
“This partnership is another milestone moment for INTERSPORT, reaffirming our commitment to connecting with sports and health enthusiasts, offering support, and ensuring we remain at the heart of local sporting communities.”
On the Horizon: Hamburg, Bordeaux, Stockholm
Mark your calendars:
- Hamburg: 3–5 October
- Bordeaux: 20–23 November
- Stockholm: 19–21 December
Together, these three finales are anticipated to draw a combined 36,000 athletes and 32,000 onlookers—proof that HYROX’s appeal is only growing.
From Humble Beginnings to Global Phenomenon
HYROX first debuted in Hamburg in 2017, founded by Olympic field hockey champion Moritz Fürste and entrepreneur Christian Toetzke. What began with just 650 participants has ballooned into a worldwide fitness phenomenon.
“With the incredible growth of HYROX in recent years, our partnership with INTERSPORT is a timely next step as we continue our plans to evolve and grow further.
With this partnership we hope to continue our mission of enabling people of all fitness levels to train for and participate in HYROX and working together to connect the world’s fitness communities through shared experiences.”
—Moritz Fürste, HYROX co-founder
Inclusive Fitness, Local Impact
What makes HYROX unique is its blend of competitive edge and functional training, all under one roof. Every event welcomes novices and veterans alike—mirroring INTERSPORT’s goal to “help people find their place in sport, no matter their background or motivation.”
From running and training gear to private-label essentials, INTERSPORT continues to support athletes at every step of their fitness journey.
With four major HYROX events lined up and in-store buzz already building, INTERSPORT’s latest move is more than just a brand partnership—it’s a full-on fitness moment.
Whether you’re gunning for a new PB or nervously toeing the start line for your first-ever race, expect big vibes, serious sweat, and a whole lot of community spirit. This season’s shaping up to be an energiser for body and mind.
