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adidas Inspires Self-Expression In Sport With New Varsity-Style Jacket

adidas

adidas unveils the VRCT jacket, a fresh take on the classic varsity look that celebrates team pride and self-expression. Paying homage to the traditional letterman jacket, VRCT features a customizable patch that invites athletes to show the world who they are.

Designed to be worn before and after training, VRCT takes reworks an iconic design for a classic bomber aesthetic with a sleek, modern fit.

Featuring flexible, lightweight material, the jacket offers maximum freedom of movement, while a soft double-knit fabric enables year-round wearability.

To inspire creativity and self-expression, the VRCT jacket features a classic adidas ‘A’ team patch that can be interchanged and personalized.

Athletes can create their own message, or choose a word selected by some of adidas’ leading creators including James Harden, Denise Schindler, Mette Towley, Paulo Dybala, Ning Zetao and Stefanos Tsitipas.

Each athlete worked collaboratively with adidas to create a patch that represents what they stand for and their own personal story.

  • NBA MVP James Harden FAMILY

The inspiration behind his confidence and personal style, shaping him into the person he is today.

  • Paralympic cyclist Denise Schindler– I’MPERFECT

Challenging the notion of perfection in society by overcoming near-impossible odds.

  • Artist and dancer Mette Towley– AUTHOR

Of her own life and story.

  • Juventus football player Paulo Dybala– SACRIFICE

  • Former world champion swimmer Ning Zetao– BRAVE

For every time he has stood up for what he believes in.

  • Tennis player Stefanos Tsitsipas – BELIEVER

In his dream of becoming a champion, which is what drives him.

James Harden, NBA MVP said: Sport is about showing the world who you are, and my style on and off the court has always been a big part of how I do that. VRCT takes the iconic varsity design and makes it a canvas for self-expression.”

The VRCT Jacket will be available in a selection of colorways from 12 September 2019 in stores and online at adidas.com.

To discover each of the athlete’s stories behind the badge, visit www.adidas.com/werepresent.