In a stunning fusion of sport and sophistication, Represent’s 247 performance wear division has joined forces with the iconic PUMA to unveil a collection that seamlessly marries high-performance athleticism with contemporary style.
Set to debut on December 18th, this eagerly awaited lineup features twelve meticulously curated pieces of training apparel, footwear, and accessories.
Highlighting this collaboration is Represent’s inaugural womenswear range alongside their first-ever trainer, marking a significant milestone for the brand as it steps boldly into new territories.
A First for Represent: Womenswear and Performance Trainers
This collaboration represents a pivotal moment for the British brand. Team GB athlete Phoebe Gill, an 800m Paris semi-finalist, is the face of Represent’s inaugural womenswear line, as well as its new Elite Nitro trainer.
Joined by Jake Dearden, a Represent 247 athlete and HYROX Master Trainer, Gill exemplifies the fusion of athletic prowess and Represent’s forward-thinking approach.
Paul Spencer’s Visionary Leadership
Behind this partnership is Paul Spencer, CEO of Represent and former Managing Director of PUMA Europe. Spencer’s deep understanding of both brands has enabled a seamless integration of PUMA’s Elite Nitro silhouette with Represent’s distinct design language.
The resulting trainer, featuring the signature 247 colour palette and detailing, serves as the collection’s centrepiece.
George Heaton, co-founder and Creative Director of Represent shares his excitement: “At 247, we’ve always sought to push the boundaries of athletic performance, and collaborating with PUMA on this project represents a key milestone in our journey.
Our aim was to learn from one of the best in the industry and elevate our product line, starting with the creation of an elite performance running shoe.
PUMA, already known for developing the number one shoe in HYROX—a sport with which we’re authentically connected—was the perfect partner to help us achieve this goal.
“As a growing performance brand, this collaboration highlights a pivotal moment for us, especially with the introduction of womenswear into the 247 range, expanding our reach and meeting market demand. The 247 x PUMA Elite Nitro, encapsulates the technical brilliance we aim to deliver in every product.
It’s more than just a shoe—it’s a statement of 247’s growth, innovation, and dedication to becoming a leading force in performance wear.
We are incredibly proud to have our name, logo, and identity associated with this technically advanced footwear.”
For PUMA, Gregor Abenstein, Head of Select, highlights the collaborative synergy: “This partnership with Represent has been a true collaboration in every sense.
From the very beginning, we worked hand-in-hand to merge our creative visions, ensuring that every detail reflects the strengths of both brands. We are very happy with the outcome and think we can offer something purposeful to our consumers.”
Technical Excellence Meets Style
The 247 x PUMA collection builds on PUMA’s reputation for running and hybrid training gear, with advanced fits, refined materials, and premium detailing.
Designed to meet the demands of modern athletes, the collection merges functionality with aesthetics, setting a new standard in performance wear.
Launch Details
The 247 x PUMA collection drops on December 18th at 8 PM GMT and will be available on representclo.com/247 and puma.com. Don’t miss this opportunity to experience an innovative blend of style and performance.