In her newest PUMA fashion campaign Dua Lipa is seen wearing the all-new Suede Mayu in a fashion-forward ensemble that is just mesmerising, shot by legendary photographer Mario Sorrenti.
PUMA’s new silhouette transforms the iconic Suede by playing with exaggerated proportions, a modern lens, and playful colors.
© Puma / Mario Sorrenti
Suede Mayu is a chic take on a classic, with over-the-top proportions and a wrapped platform midsole. It’s cool, comfy, and inherently versatile, making it the perfect everyday shoe.
As the face of the new silhouette, Dua plays dress up with the new Suede Mayu, captured by Sorrenti in a stylish dressing room for this campaign.
“I love a platform that works across so many looks, day to night,” says Lipa. “The Suede Mayu is so versatile, it’s the perfect everyday shoe!”
While keeping the original upper as a cue from the archive design of the Suede, the tooling has been completely re-designed. Its proportions are blown up to achieve a more edgy and contemporary look, pushing forward the original court DNA of the shoe.
The style builds on the growing platform trend with a bold tooling and an elevated look, while keeping it lightweight and comfy. It comes in a variety of colors including a bold blue style, as worn by Dua Lipa, a fiery red, and more classic black and white options.
For a playful take on fashion, get the Suede Mayu when it drops on PUMA.com, PUMA stores and select retailers on April 22nd.
Suede Mayu is part of PUMA’s She Moves Us platform, which highlights some of its top female brand ambassadors to celebrate the women who have moved culture and sports forward and to inspire other women around the world. To learn more, click here.