adidas Originals and Craig Green have announced that the first ever drop from their collaborative project will launch globally on January 31.
The sneakers were first debuted at Greenโs spring/summer 2020 show during London Fashion Week Menโs in June 2019, capturing the design ingenuity and freedom to experiment thatโs at the heart of both adidas Originals and Craig Green.
โFootwear is like a sculpture,โ says Green. โThereโs so much you can do with sneakers that you canโt do with clothing. Itโs exciting to think of all we can create in this collaborative project with adidas Originals.”
The first drop of adidas Originals byย Craig Greenย focuses on two new styles:ย CG Kontuur Iย andย CG Kontuur II.
Each radically remakes two classic adidas silhouettes: the Kamada andย Ozweego. One of Greenโs key concepts was to replicate the sole in the upper of the sneakers, like the perforated front of theย CG Kontuur I, as if punctured by its Kamada sole, or the deep-quilted stitch lines echoing theย Ozweegoย sole of theย CG Kontuur II.
Both silhouettes encapsulate the common design principles of both adidas Originals andย Craig Greenโto create innovative new forms that marry functionality with a desire to experiment through design.
Green, a London-based designer, has become globally respected for his singular take on menswear.
Each collection centres on ideas of utility, launching from this designs that leap across colour and cut, space and time.
The first drop will be brought to life in a campaign by Greenโs long-term collaborator, Dan Tobinย Smith.
The pair have developed a visual language that casts a forensic eye on each of Greenโs collections, creating images that appear like shrines.
For adidas Originals byย Craig Green, the sneakers have been deconstructed and turned into anatomical sculptures as if like small frogs.
CG Kontuur Iย will be available in black and navy, whileย CG Kontuur II will be available in black and grey. Both silhouettes will be finished with adidas Originals byย Craig Greenย branding on the tongue and heel.
Further styles will be released in a future drop later in theย season.