adidas teams up with Patrick Mahomes to create Team Mahomes, featuring standout student-athletes from Texas Tech University.
Atomic teams up with BLISTER+ to provide injury coverage for their freeski athletes, setting a new industry standard.
Ultra Trail Runner Simon Dent embarks on the Dragon’s Back Race, raising over £100,000 for Greenhouse Sports.
Free taster sessions and basic skills introduction at participating clubs.
Loneliness isn’t just for the elderly anymore.
Allwyn and The National Lottery, empowering British athletes to spark positive change in their communities
Behind-the-Scenes: Dakar 2026 at Paris 2024
Get ready to be amazed!
Stay in London and enjoy expert support teams and easy access to the Start and Finish.
Discover how they reached the pinnacle of their sport and made the nation proud.