Crew Sport debuts with versatile men’s and womenswear for yoga, running, Hyrox and more, combining performance and heritage.
Nearly 80% of UK women lack swimwear confidence, impacting pool visits despite rising interest in flattering swimsuit styles.
Ditching underwear at night can boost comfort, reduce irritation, and improve skin health during hot summer months.
NFL and Fanatics launch Football x Football Collection blending soccer aesthetics with NFL heritage, debuting exclusively at Fanatics Fest NYC.
Discover 2025’s hottest women’s blouse trends—organza, puff sleeves, bold prints, and statement collars inspired by social media.
adidas launches the Black Ferns Women’s Rugby World Cup 2025 kit, celebrating performance, heritage, and cultural identity.
Dryrobe unveils limited RNLI edition robe, donating £50 per sale to support vital lifesaving work around UK coasts.
Pour Moi reveals 91% of UK women wear the wrong bra size, leading to chafing, pain, and long-term discomfort.
HYROX star James Kelly joins Represent’s 247 team as he targets the 2025 World Championships podium with elite performance.
Seissense debuts with a 50+ piece collection of ethical, innovative activewear for modern life—sustainable, stylish, and high-performance.