The NFL has officially teamed up with Apple Music to power the Super Bowl Halftime Show, bringing the world’s biggest music and sports event together with one of the most influential music platforms.
The multi-year deal kicks off with Super Bowl LVII on February 12, 2023, in Glendale, Arizona, marking the first-ever Apple Music Super Bowl Halftime Show.
“Music and sports hold a special place in our hearts,” says Oliver Schusser, Apple’s VP of Apple Music and Beats. “We’re looking forward to even more epic performances next year and beyond.”
What Does This Mean for Fans?
Expect exclusive content, sneak peeks, and behind-the-scenes access in the lead-up to the big show. You can follow @AppleMusic on TikTok, Instagram, and Twitter for all the latest updates.
And if the 120 million viewers who tuned in last year for Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar’s history-making set are anything to go by, Apple’s first outing is sure to be next-level.
Apple Music + Super Bowl Halftime Show = A Perfect Match
Apple has a long history of revolutionising the music industry—from iPod and iTunes to Apple Music’s 90-million-song catalogue and Spatial Audio-powered immersive listening. Now, it’s stepping into the biggest music stage of them all.
“Apple Music entertains, inspires, and motivates millions of people around the world,” says Nana-Yaw Asamoah, the NFL’s SVP of Partner Strategy. “We couldn’t think of a better partner for the world’s most-watched musical performance.”
Who Will Headline?
The Super Bowl Halftime Show has featured some of the biggest artists in history, including:
🎤 Beyoncé
💃 Jennifer Lopez & Shakira
🕺 Bruno Mars
🎸 Prince
👑 Madonna
🔥 Lady Gaga
🐯 Katy Perry (with Left Shark, of course!)
With Apple Music at the helm, expect big things from this year’s performance.
Want to Get in the Super Bowl Spirit?
New customers can try Apple Music free for 1 month: Sign up here.
Who do you think should headline the first-ever Apple Music Super Bowl Halftime Show? 🎤🔥