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Foresight Invests Into Ten Health & Fitness


Foresight announces a £4 million growth capital investment into Ten Health and Fitness a fast-growing provider of health and fitness services in London.

Ten was founded in 2007 by Joanne Mathews, Managing Director after a serious car accident revealed a potential gap in the market for providing an integrated service combining fitness with rehabilitation.

Ten opened its first studio in Notting Hill and following early success, the Company has experienced considerable growth and now operates eight studios across London including sites in Notting Hill, Chiswick, Mayfair, City of London and St James’s, with expansion plans imminently.

One of the pioneers of the boutique fitness sector, Ten is the only London provider to bridge the gap between the world of fitness and the medical sector.  

Ten is acknowledged as one of London’s leading exponents of Dynamic Reformer Pilates, whilst also providing its growing customer base with one-to-one training and selected small-group fitness classes (including HiiT, Yoga and Barre) along with in-house Physiotherapy and Massage Therapy.

In 2018, the company leveraged its reputation and referral network amongst leading surgeons, consultants and private hospitals to launch TenClinical; offering specialist exercise prescription to clients living with the effects of life-altering clinical diagnoses, including heart disease, cancer and diabetes – a population that is largely unsupported by the mainstream fitness industry.

The investment from Foresight will drive forward plans to roll out the Ten brand to additional locations across Greater London, doubling the size of the business within three years.

Alongside the investment, Foresight has enabled the company to strengthen its management team by introducing a new Chairman, with the appointment to be announced shortly.

Commenting on the investment, David Turner, Senior Investment Manager at Foresight, said: We are excited by the opportunity to partner with Joanne and the wider team to support their growth ambitions.

Ten has a unique proposition in the wellbeing and clinical fitness markets and this is an exciting time in the Company’s journey.

Joanne Mathews, Founder and Managing Director of Ten, added: We’re really happy to be partnering with Foresight on the next stage of Ten’s evolution.

Our mission has always been ‘to bring more Ten-ness to more people in more places’, and we’re really excited about being able to drive the pace of growth in line with our ambitions, with the goal of becoming the market leader in wellness within the boutique health and fitness sector.