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Now Serving: Dua Lipa And The PUMA Palermo Are Living The Sweet Life

Dua Lipa PUMA

PUMA continues its ongoing celebration of the classic Palermo sneaker.

For the latest chapter of the first-ever Palermo campaign, Dua Lipa and PUMA set the table for a special dinner party in a historic Italian villa. The Palermo is the guest of honour, pictured in a backdrop of fresco artworks and fresh produce.

Dua Lipa PUMA

Photographed by Francesco Nazardo, mixing playful and candid visuals, the images showcase the Palermo as a white tablecloth aperitivo, arriving in a range of new and vibrant colourways.

Dua Lipa dons the timeless low-top, featuring a signature tag on the upper, a T-toe construction, and the classic gum outsole. The global star styles the sneaker with oversized sportswear, jeans, and team-coloured tricots, channelling a modern terrace aesthetic.

Dua Lipa PUMA

“Shooting in an incredible Italian villa was the ideal backdrop for a campaign celebrating a timeless classic like the Palermo.

The new colourways are so versatile and striking and can be styled in so many ways. I know my fans will serve us a multitude of looks and I look forward to seeing how everyone incorporates them into their own personal style” says Dua Lipa.

The Palermo was originally part of a series of PUMA sneakers that toasted to some of Europe’s most famous capitals, including London, Oslo, and many more.

The PUMA Palermo is available in new colourways now from, PUMA flagship stores, and selected retailers, with much more to come in 2024.