The NFL has officially teamed up with Apple Music to power the Super Bowl Halftime Show, bringing the worldās biggest music and sports event together with one of the most influential music platforms.
The multi-year deal kicks off with Super Bowl LVII on February 12, 2023, in Glendale, Arizona, marking the first-ever Apple Music Super Bowl Halftime Show.
āMusic and sports hold a special place in our hearts,ā says Oliver Schusser, Appleās VP of Apple Music and Beats. āWeāre looking forward to even more epic performances next year and beyond.ā
What Does This Mean for Fans?
Expect exclusive content, sneak peeks, and behind-the-scenes access in the lead-up to the big show. You can follow @AppleMusic on TikTok, Instagram, and Twitter for all the latest updates.
And if the 120 million viewers who tuned in last year for Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamarās history-making set are anything to go by, Appleās first outing is sure to be next-level.
Apple Music + Super Bowl Halftime Show = A Perfect Match
Apple has a long history of revolutionising the music industryāfrom iPod and iTunes to Apple Musicās 90-million-song catalogue and Spatial Audio-powered immersive listening. Now, itās stepping into the biggest music stage of them all.
āApple Music entertains, inspires, and motivates millions of people around the world,ā says Nana-Yaw Asamoah, the NFLās SVP of Partner Strategy. āWe couldnāt think of a better partner for the worldās most-watched musical performance.ā
Who Will Headline?
The Super Bowl Halftime Show has featured some of the biggest artists in history, including:
š¤ BeyoncĆ©
š Jennifer Lopez & Shakira
šŗ Bruno Mars
šø Prince
š Madonna
š„ Lady Gaga
šÆ Katy Perry (with Left Shark, of course!)
With Apple Music at the helm, expect big things from this yearās performance.
Want to Get in the Super Bowl Spirit?
New customers can try Apple Music free for 1 month: Sign up here.
Who do you think should headline the first-ever Apple Music Super Bowl Halftime Show? š¤š„
