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Zack George Donates All Collab Profits to Burnt Down Gym

zack george 7

After a fire earlier this week in St. Albans, devastatingly wiped out a handful of small independent businesses on an industrial estate including CrossFit St. Albans. UK’s Fittest man 2020, Zack George has very generously decided to donate all profits from his brand new clothing collection with MP Activewear on Instagram to the gym to help them build back their business from nothing.


As many of you may have seen @crossfitstalbans gym has burnt down in a terrible fire which is extremely sad to hear. This is a time where we need to pull together to help them as much as possible. All my profits from my new Limited Team Silverback range I shall be donating to @crossfitstalbans So please tag as many people as you know in this post and to grab a t-shirt and let’s support and help this gym as much as we can as I know how powerful the UK community is

Zack George

Zack is a CrossFit affiliate owner himself (CrossFit BFG in Leicester) so greatly empathises with the pain the CrossFit St. Albans community are going through right now and wanted to do whatever he could to help them out.

The global pandemic was rife for independent gyms such as CrossFit affiliates, with owners still having to pay monthly bills without having (or a much-reduced rate) membership fees contribute to them.

Having just emerged from a difficult time, the fire is well and truly devastating for the 9-year-old business.

His 3rd collection with MP includes an oversized Unisex T following two sell-out ranges. The CrossFit athlete, known for his insane engine, co-created the design with his famous nickname ‘Silverback’ he earned from his ability to take his mindset to a new level whilst competing.

The collection’s graphics and colourways reflect Zack’s personal style, with the range comprising of three colours in acid wash: Black, Moss and Carbon with his brand slogan ‘Team Silverback,’ printed across the back.

Other features include:

  • Oversized fit t-shirts make these the perfect pump cover
  • Size XXS-XXXL
  • Available for £26 from