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The World’s First Sonic Trophy Was Unveiled At Rugby World Cup 2021 In Aotearoa/New Zealand


The world’s first sonic trophy, presented by Mastercard, was unveiled at Rugby World Cup 2021 in Aotearoa/New Zealand.

The highly-coveted sonic trophy uniquely captures live-action audio from each game, live match commentary and fan reactions, and will be presented to one winning recipient from each of the 26 matches—establishing a new precedent for celebrating the Player of the Match long after the match has ended.

Inspired by the Kaikaranga, a powerful, graceful, and courageous leader and female voice of the indigenous Māori people, this one-of-a-kind trophy will be received by the select few who demonstrate these same qualities on the pitch at Rugby World Cup 2021.

Mastercard worked with local experts in Aotearoa/New Zealand including cultural advisor Piri Rongo Hetet-Wairau and contemporary Māori fashion designer Nichola Te Kiri to authentically represent local Aotearoa/New Zealand culture and identity through the concept, symbolism, and design of the trophy.

The trophy blends unique live-action audio recordings from the match edited in real-time, incorporating Mastercard’s sonic melody while celebrating indigenous Aotearoa/New Zealand culture through the voice of Piri Rongo Hetet-Wairau.

“Māori narratives highlight the strength and leadership abilities of women, and I’m honored to work with Mastercard to bring that symbolism to the trophy design for these incredibly talented athletes,” Te Kiri said. “The trophy’s cloak-like shape, colour and patterns represent a woman’s responsibility/role as a leader and her connection to her landscape. With the sonic element providing a commemoration of each match, I am truly privileged to pay homage to these outstanding athletes and their individual and unique narratives.”

“Celebrating innovation and inclusivity is at the heart of how we bring Priceless to life through our partnerships all around the world,” said Raja Rajamannar, Mastercard Chief Marketing and Communications Officer.

“The uniting force of sports has been an important part of our journey, and we are thrilled to partner with Rugby World Cup 2021 to reward the inspiring individuals that go above and beyond for their teams with this memento.”

Mastercard became the founding global partner of World Rugby’s Women in Rugby program in 2021, focusing on growing youth participation and raising the profile of the women’s global competitions and calendar around the world.

The brand is also the first worldwide partner for Rugby World Cup 2021 and Rugby World Cup 2025, and in 2021 enlisted Aotearoa/New Zealand’s Portia Woodman as a Mastercard Global Brand Ambassador.

“Having played in a number of tournaments and matches and been fortunate to bring home trophies along the way, I know how truly unique this innovation is,” Woodman said. “Many matches feel unforgettable, but this personalized prize-capturing audio highlights lets players relive some of the most incredible moments of their career. That is unbelievably special.”

Mastercard has been a long-time supporter of gender equality. The company believes too much of our world was designed without women in mind, and without women involved.

The company has committed to leading the charge in reshaping the way our world is designed, coded and constructed by bringing diverse perspectives to the table to unlock powerful ideas that open up our industry and the world’s possibilities to women.

“Rugby World Cup 2021 is set to be the biggest celebration of women’s rugby the world has ever seen. It will be a truly special tournament that celebrates and showcases the world’s best women’s rugby players, in front of record-breaking crowds,” said Sally Horrox, World Rugby Director of Women’s Rugby.

“We are committed to raising the profile of the women’s game, working closely with our global partners including Mastercard. We are proud to partner with a brand that shares our vision and ambition to supercharge the women’s game worldwide.”

Over the past decade, Mastercard has developed one of the most well-rounded women’s sports portfolios globally. This investment includes partnerships across tennis, golf, soccer, and rugby, as well as sponsoring players, teams, and events.

Rugby World Cup 2021 is expected to deliver record-breaking attendance for women’s rugby through the final match on 12 November at Eden Park/ Ngā Ana Wai, Aotearoa/ New Zealand.