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Titleist Introduces Next Generation AVX Golf Balls


The new Titleist AVX golf ball has been re-engineered from core to cover to increase performance on every shot, delivering longer distance tee to green, more greenside spin and control and an even softer feel.

Available in golf shops worldwide beginning Jan. 24, the new AVX builds upon its unique combination of exceptional distance and extraordinary feel through advancements to every layer of the golf ball:

  • New high gradient, high-speed core delivers longer tee-to-green distance and an exceptionally soft feel.
  • New thin, high-flex casing layer provides lower spin on long game shots.
  • New 346 quadrilateral dipyramid catenary dimple design allows for a more piercing ball flight.
  • New softer urethane cover delivers a softer feel and more greenside spin for excellent short-game control.