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Tag Heuer’s Monaco Titan As Max Verstappen’s Lucky Charm

Tag Heuer Max Verstappens Lucky Charm 00002 e1648297387713

Max Verstappen’s second season win and his first at the Monaco circuit marks an exciting closing to a successful weekend for the Red Bull Racing Honda Team as well as for the longstanding partner of racing in the Principality, TAG Heuer . 

As a result of this incredible result, Max Verstappen takes the lead in the 2021 Formula 1 Driver Standings for the first time in his career.

As Official Watch of the Monaco Grand Prix since 2011, TAG Heuer was honoured to be back in Monaco to celebrate the legendary race and highlight of the Formula  1 season. 

“We would like to congratulate Max Verstappen and the Red Bull Racing Honda Team for this historic  Grand Prix win.

He put the challenging winding city circuit to the test and definitely did not ‘Crack under  pressure’”, said Frédéric Arnault, CEO of TAG Heuer.

“We are especially delighted that our newest and  personalised Monaco Titan seemed to have brought him luck and I hope it continues to do so on Max’s  and the team’s quest for the world championship title.”

TAG Heuer and motor racing at its best 

With celebratory events throughout the legendary F1 weekend and the unveiling of its new Special  Edition timepiece, TAG Heuer reaffirms once again its longstanding friendship with Monaco and the Formula 1 Grand Prix – as well as the Red Bull Racing Honda Team of which TAG Heuer has been a partner since 2016. 

The iconic square-shaped chronograph, created in 1969, named after the glamourous race and brought  to the big screen by Steve McQueen in his 1971 movie Le Mans, symbolizes the brand’s love for speed and its deeply-rooted racing spirit.

In this new special edition revealed this weekend, the case was reimagined in ultra-lightweight and robust titanium with a striking silver dial and black sub counters, on a novel anthracite leather strap with a texture recalling the grooves of race car tyres.

TAG Heuer delights its racing fans and lovers of fine  watchmaking with a new and limited-edition collectable, the TAG Heuer Monaco Titan Special Edition – an instant classic inspired by the collection’s origins in motorsports, this time in an unexpected and striking material, titanium. Expressing the timeless elegance of the TAG Heuer Monaco, this exclusive  chronograph limited to 500 pieces is also infused with bold modernity.  

A homage to the Grand Prix de Monaco  

Heuer launched the Monaco in 1969. Named after the most glamorous of the Formula One Grands Prix,  an icon was born that was to leave its mark on both its own and future generations.  

The original Heuer Monaco was instantly recognisable thanks to its daring and iconic design, which was  radical in every aspect: its blue metallic dial, red and light blue hands, and above all the square-shaped  waterproof case housing the first-ever automatic chronograph movement and positioning the crown on  the left-hand side.  

The name Monaco owes nothing to chance. Jack Heuer considered motorsports to be a natural fit for a  chronograph and timekeeping expert, and a powerful tool to promote watches, including this disruptive  model.

He wanted his watches to display strong links with the racing world, which is why the TAG Heuer  Monaco was named after the famous Formula One Grand Prix de Monaco, of which TAG Heuer went on  to become the Official Watch.

Moreover, TAG Heuer is the official timekeeper of the classic Grand Prix  de Monaco Historique and the Official Watch of the Monaco Top Cars Collection museum.  

This new TAG Heuer Monaco goes beyond the norm and opts for titanium, a material rarely used in this  collection.

The case is made of Grade 2 titanium, renowned for being both exceptionally light and tough,  refined by sandblasting for a matte finish which lends the watch a raw beauty.  

This new TAG Heuer Monaco Titan Special Edition features a vivid and gleaming silver-coloured dial  which perfectly complements the titanium case.

A rare edition in the TAG Heuer Monaco collection, the  light dial offers the benefit of very good visibility and an attractive contrast to the sub-dials, indexes and  hands of the watch. 

The black sub-dials, bright red accents on the central hand and the red index marker at 12 o’clock add  character to the overall look while revelling in references to racing circuits and the official colours of TAG  Heuer.

The world of motor racing also inspired the rubber look of the sporty anthracite alligator strap and  recalls the tyre grooves of racing cars. The indexes and sub-dials are coated with Super-LumiNova® to  ensure optimum visibility in any conditions.  

Finally, this special-edition TAG Heuer Monaco Titan is equipped with a modern version of the famous  Calibre 11 automatic chronograph movement which celebrated its debut in the original 1969 Monaco.  This reinterpretation of the movement links back to the 1969 case with its engraved “Monaco Heuer” logo.  

The sporty design also recalls the original model in brushed steel, as do the push buttons, which as in  the first edition are placed on the right, while the crown is positioned on the left-hand side of the case:  one of the features contributing to the uniqueness of the TAG Heuer Monaco since its creation.

This  version of the Calibre 11 combines all the technology and expertise of TAG Heuer and celebrates a  design on which the world’s first ever automatic chronograph was based in 1969. 

The TAG Heuer Monaco Titan Special Edition is offered in a special edition of 500 pieces. 

The watch will be presented in a new packaging which was created to evoke the racing heritage of the TAG Heuer Monaco collection and will be sold exclusively in TAG Heuer boutiques and on from 21 May 2021. 

Fifty years on, the story of the TAG Heuer Monaco continues in modern interpretations.

With each new launch, this iconic timepiece reflects the spirit of avant-garde watchmaking art by TAG Heuer and confirms its status as one of the most remarkable watches of all time.

Now, more than ever, the TAG Heuer Monaco Titan Special Edition, created to mark the thrilling race through the winding roads of the  Principality, solidifies the TAG Heuer Monaco as the icon of cool.

Facts and figures: 

TAG Heuer Monaco Titan Special Edition  

Chronograph 39 mm Calibre 11 Automatic 


TAG Heuer Calibre 11 Automatic  


39 mm diameter 

Grade 2 titanium sand-blasted case 

Domed, bevelled sapphire crystal 

Sand-blasted sapphire crystal screw-down caseback 

Water-resistant to 100 metres (10 bar) 


Silver sunray-brushed dial  

2 counters:  

– 3 o’clock: black permanent second indicator  

– 9 o’clock: black minute chronograph counter  

Black gold-plated applied indexes with white Super-LumiNova®  

Rhodium-plated hour and minute hands with white Super-LumiNova®  

Red central hand 

Black Heuer printed logo 

Angled date display at 6 o’clock 



Black alligator leather strap 

Grade 2 titanium folding clasp with double safety push buttons;  

HEUER logo  

500 pieces  

Available from 21 May 2021