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Mr Olympia Opens State-Of-The-Art Gym Facility

RT Fit x Primal Ambassadors

A state-of-the-art industry-leading fitness and strength sanctuary has opened this week in Retford near Nottingham, owned by Mr Olympia Ryan Terry, and in partnership with strength brand PRIMAL. 

The new space, named RT Fit, is fully kitted with innovative strength and conditioning equipment from PRIMAL, and exclusively showcases brand-new world-exclusive products. It also includes a number of wellness and lifestyle offers including a barber shop and tattoo parlour.

During the launch, Ryan was joined at the 20,000 square foot super-space by a host of famous names in the strength-building industry, including PRIMAL’s ambassadors and World’s Strongest Man champions Tom & Luke Stoltman, and fitness coach Adam Collard.

State-of-the-art equipment, including a comprehensive range of free weights and resistance machines, have been carefully selected to deliver exceptional performance and versatility.

From a spacious and fully equipped strength training zone to a cutting-edge cardio area that boasts the latest in fitness technology, each space has been strategically planned to offer a seamless flow and maximise efficiency for every aspect of a workout.

The new space will showcase world-exclusive PRIMAL workout platforms designed especially in accordance with Ryan’s specifications, including the Performance Series Plate Loaded machines which have been made with the highest grade materials, with some being the first of its kind to launch in the UK.

The one-stop, all-encompassing emporium boasts several other facilities, some of which have never been seen before in a UK fitness arena, including studios, a recovery suite with ice baths, saunas, and compression machines.

There’s also a ‘posing room’, a café serving protein shakes and Ryan’s custom coffee, a seminar space, and treatment areas including a barbershop, and tattoo parlour.

Ryan has enjoyed a successful international career since winning his first competition against the world number one back in 2010 and has since earned all major titles, including being crowned three-time Arnold Classic Champion.

Then, in November, after eight unsuccessful attempts, Ryan won the 2023 Mr Olympia Men’s Physique title in the US, proving that true grit and determination pay off.

RT Fit Ryan Terry

Speaking on the opening of RT Fit, Ryan said: “This is the next chapter in my career. I love the performance range from PRIMAL, so it made perfect sense to partner on this project and collaborate on designs and biomechanics of equipment and the overall layout.

“RT Fit isn’t just a gym; it’s a community for transformative fitness experiences, offering ground-breaking equipment, expert trainers, and bespoke recovery spaces.

This is a place which will empower people to achieve their fitness goals, foster a sense of community and elevate the standard of strength, health, and well-being. Let’s embark on this fitness journey together.”

In this latest project with Ryan Terry, PRIMAL has collaborated on every aspect of RT Fit’s design, from concept to creation.

Steven Rinaldi, Founder and CEO of PRIMAL, said: “Working closely with Ryan on this project has been a thrilling and exhilarating journey for PRIMAL, from conceptualisation, to design, and manufacturing, even down to the very last brush stroke.

“Every aspect has been crafted for an immersive fitness experience, cutting edge equipment, dynamic spaces, and personalised touches.

It’s not just been about creating a gym; it’s about creating a lifestyle hub, and we are certain it will be a huge success now the doors are finally open.”

PRIMAL counts major gym chains, luxury hotel groups, top sports clubs, elite athletes and celebrities among its global client base.

These include two-time World’s Strongest Man champion Tom Stoltman and TV personalities such as Lewis Hamilton, Jeremy Clarkson, and Alex & Olivia Bowen. 

For more information on Ryan Terry visit or on PRIMAL, please visit