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PUMA x AMI Launch Second Collaboration Featuring Giveon

puma ami models

Parisian house AMI joins PUMA once again in a collaboration that blends outdoors design elements and tailoring know-how, with a campaign fronted by singer-songwriter GIVĒON and model and activist Quannah Chasinghorse.

Inspired by a thirst for freedom and exploring new horizons, the collection mixes PUMA’s sportswear heritage and AMI’s flair for tailoring, creating a well-rounded, wintery wardrobe.

“I wanted this collection to be a perfect balance between our two worlds,” says Alexandre Mattiussi, Founder and Creative Director of AMI

“The goal was a playful, colourful collection, rich in volume and in extravagant details. It is a new chapter on the story we began developing during our last collaboration. We are now taking things further,” he adds.

“Together, we have been on a journey from wardrobe essentials to cosy, cocoon-like pieces you want to cuddle up with. This season, it is all about softness, oversized volumes, layering and draping with outdoors and hiking-inspired elements, which creates a certain sense of chic, but also a feel-good sensation,” says Heiko Desens, Global Creative Director for PUMA.


With a vibrant palette of bright orange, baby blue, bubble gum pink, moss green and purple offset by neutral beige, cream and brown tones, the collection – which spans 20 different styles across both men’s and womenswear – includes such AMI classics as carrot trousers, straight-line brushed coats, and timeless tees. As well as hoodies and sweatpants, functional fleece jackets with spacious patch pockets, and down jackets.

The PUMA x AMI logo – AMI’s signature AMI de Coeur symbol merged with the PUMA stamp – is featured across a range of pieces in the collection.

Shoes remain timeless, with the Rider sneaker offering a knowing nod to 1970s style. Accessories include a puffy backpack, a cross-body bag, bucket hats, and black-and-white striped beanies and a scarf in true AMI fashion.

“My style is intentional and perfectly curated – this collection feels like it came directly from my closet,” said GIVĒON. “I enjoyed this experience so much, I felt honoured that PUMA and AMI chose me to be the face of the campaign, both are amazing brands that align with who I am.”

The global launch campaign was captured by David Paige against the unique landscapes of Pedernales Falls in Texas, featuring GIVĒON and Quannah Chasinghorse. “They both embody a new generation, one that is friendly, cool and carefree,” says Alexandre Mattiussi.

The new PUMA x AMI collection will be available exclusively on the PUMA UK App which you can download here, selected PUMA stores and retailer END.