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Puma Returns To The Pool With New Swimwear Collection

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By David Saunders, Health Editor | UPDATED: 11:28, 16 March 2020

Sports company PUMA will return to the pool next year with a new range of high-quality swimwear, catering to both the committed hobby athlete and those who just want to look their best by the water.

Swimsuits, rash guards, bikinis, board shorts, trunks and many other items in a wide range of different colors and styles: PUMA’s swimwear collection will have something for everybody at an attractive price point.

“With this collection, we celebrate the urban pool, which comes in all shapes and sizes,” said Jutta Brenneisen, Head of Product at PUMA subsidiary stichd. “Like the tide, style preferences are constantly changing in swimwear and we believe that we have created a collection to meet the needs of our fashion-conscious consumers.”

All woven swim shorts in the collection are made from 100% REPREVE recycled polyester, as part of PUMA’s commitment to move towards more sustainable materials. REPREVE polyester is a performance fiber made from recycled materials, including plastic bottles. Sustainable materials and innovation will continue to play an important role in the collection going forward.

The PUMA swimwear collection – PUMA’s first since 2016 – will be available in Europe, the Middle East, and Africa at selected retailers, PUMA stores and starting in February 2020.