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New Balance Rewards Runners Through Latest Strava Challenge

New Balance athlete using Strava

New Balance has announced the launch of its brand new, accessible running campaign, Runlock. Launched with Strava, Runlock invites people to unlock their potential as they run, alongside the opportunity to win money can’t buy rewards.


Launching on Monday 16th January 2023 and running for 30 days, sign-up to the challenge is open now via the New Balance website.

The Runlock challenge is open to participants in UK, France and Germany and encourages people to run 30 kilometres in 30 days to unlock some amazing rewards, including a race place at the 2023 TCS New York Marathon, plus travel and accommodation and bespoke training from top athlete, Jonny Mellor. There are a host of other prizes up for grabs, including the latest performance clothing and footwear from New Balance.

Samantha Matthews, Senior Marketing Manager UK & IRE at New Balance said “We’re excited to launch the Runlock campaign and an accessible running challenge open to all! Running provides so many rewards for the body and mind and as a brand we wanted to bring this to life through a fun and engaging challenge to kick off the New Year”

“Anyone heading out for a run can unlock rewards by simply clocking kilometres on Strava. Run 1km a day for 30 days, to unlock some incredible prizes. I can’t wait to see people taking on the challenge and experiencing the rewards that running brings.”

For further information and to sign-up to the challenge, please visit The challenge will close at 11.59 pm on Sunday 12th February 2023 with winners contacted by 24th February 2023.

The start and end time will vary depending on the participant’s local time zone. T&Cs apply: