In a significant move for the weight management sector, WW has unveiled its global WW PersonalPoints Programme: a revolutionary approach that tailors weight loss and healthy living to each individual member.
Rooted in cutting-edge nutrition science, this ground-breaking plan offers more flexibility than ever—creating a personalised framework so that no two journeys look the same.
Built on the Latest Nutrition and Behaviour Science
The WW PersonalPoints Programme is backed by extensive research on the power of tailored support. Clinical findings reveal that those who follow an individualised plan are more likely to achieve—and maintain—meaningful results such as:
- Clinically significant weight loss
- Reduced hunger and food cravings
- Enhanced physical activity and healthy habit formation
- Improved overall well-being and quality of life
And just like previous WW programmes, no foods are off-limits. That means members can stay aligned with their goals while still enjoying the things they love—helping them live a balanced, fulfilling life.
“While we all experience life events that can cause disruptions, we do not share the same experience. Everyone’s truth is unique. That’s why it’s important to have a weight loss programme that is just as unique as you,” says Mindy Grossman, President and CEO at WW.
A Trio of Game-Changing Elements
- Individualised Plans
Upon signing up, members answer questions in WW’s new PersonalPoints Engine—a proprietary assessment that factors in everything from food preferences to activity habits. This customisation generates a PersonalPoints Budget plus a ZeroPoint™ foods list full of nutritionally dense options (think protein-packed eggs or heart-healthy avocados) that never need weighing or measuring. - Next-Level Points Algorithm
For the first time since 2015, WW has updated its award-winning Points® system to account for added sugar, unsaturated fat, and fibre. This advanced algorithm makes healthy eating simpler than ever, breaking down a food’s most crucial nutritional factors into a single, easy-to-track number. By directing members toward more fibre and heart-healthy fats, WW aims to cultivate lasting healthy habits. - Earning PersonalPoints for Healthy Behaviours
In a fresh twist, members can add to their PersonalPoints Budget by drinking enough water, eating non-starchy vegetables, and moving more. This positive reinforcement loop—backed by behavioural science—helps ingrain beneficial habits that truly stick.
“PersonalPoints is individualised in a way that has never been done before—built around your favourite foods, your metabolism, and your goals—so you can still embrace and savour all of life’s moments,” Grossman adds. “We give you the tools to build powerful habits—without restrictions, but with results.”
Tackling a Public Health Crisis with Personalisation
Anna Hill, General Manager of WW UK, highlights the urgent need for effective weight management strategies:
“We are in the grip of an obesity crisis in the UK, and it is imperative that we find a way to help people adopt a healthy lifestyle that is sustainable for the long term. PersonalPoints is our biggest and most promising innovation yet, allowing members to eat the foods they love and make healthy eating part of everyday life—with no restrictions and no deprivation.”
Backed by a new clinical trial led by Dr. Sherry Pagoto at the University of Connecticut, the programme’s benefits were clear:
- Daily fruit intake increased by 55.4%; vegetable intake by 60.6%.
- Participants logged 27 more minutes of moderate physical activity per day and spent 83 fewer minutes sitting.
- They also showed a 52.9% increase in automatically carrying out healthy habits.
Dr. Gary Foster, WW’s Chief Scientific Officer and author of The Shift: 7 Powerful Mindset Changes for Lasting Weight Loss, underscores the significance of these findings:
“Our new programme completely shifts the way people think about weight and wellness. You can enjoy life—and lose weight at the same time—because the plan is realistic, livable, and sustainable.”
Designed for Diabetes and Real Life
The WW PersonalPoints Programme can be further customised for people living with diabetes, based on guidelines from the International Diabetes Federation (IDF).
That means steering members toward foods that are less likely to affect blood sugar levels—such as lean proteins, beans, and healthy fats—while maintaining the same high level of flexibility and convenience.
Whether you’re looking to drop a few pounds, fine-tune your eating habits, or overhaul your lifestyle, WW’s innovative programme offers a research-driven route to reach your goals.
Delivered through the WW app and supported by live Coaches, the programme provides the tools and community to help you live while you lose.
For more information, visit www.ww.com/uk.