In a move that’s as practical as it is heartwarming, Shoezone—the high street’s unsung hero of affordable footwear—has laced up alongside Living Streets for a spring campaign that’s giving National Walking Month a proper stride.
As temperatures hit a balmy 20°C and excuses grow thin, Shoezone is offering a tempting incentive: five lucky walkers will each bag a £50 voucher to spend in-store, online, or on the app. That’s right—walk a little, shop a lot.
The partnership between Shoezone and the UK’s long-standing walking charity Living Streets aims to encourage more families and workers to ditch the car keys and grab the trainers.
“We are delighted to be working with Living Streets to help encourage adults and children to start their day off on the right foot. We hope a new pair of school shoes or comfy trainers will inspire people across the country to walk more, enjoying the spring weather and a chance to share some quality time together.
“There are plenty of ways that people can get involved and push themselves to increase their step count. For example, throughout the month of April, the shoezone team took on a step challenge to see how far around the world they could walk and in total 49,737,512 steps were walked.”
National Walking Month, pegged each May, shines a spotlight on how brisk daily strolls can boost physical and mental wellbeing.
But here’s the rub and hopefully not the blister: less than half of UK pupils hit the recommended 60 minutes of daily activity, and more than a third of adults barely clock up 2.5 hours a week. That’s not just sluggish—that’s a public health handbrake.
Enter Walk to School Week, running 19–23 May. This year’s theme? The Great Space Walk—a charming intergalactic adventure designed to get children giggling and moving in equal measure.
As part of the celebration, Living Streets is inviting families to share their most memorable walking moments online using #MagicOfWalking, all for a chance to win one of those coveted Shoezone vouchers.
“There are many benefits of going for a short walk, from enjoying time in nature to feeling fitter and healthier.” said Tanya Braun, Director of External Affairs and Fundraising at Living Streets. “ This National Walking Month, we want to hear what Brits find most magical about walking and wheeling.
We’re incredibly grateful to Shoezone for providing prizes to help us spread the walking bug this May. To enter the prize draw, simply share your #MagicOfWalking stories with us!”
And Shoezone’s staff aren’t just talking the talk. In April, the company’s own team collectively stomped their way through 49,737,512 steps—roughly the equivalent of a round-the-world trip, if you squint at a map. Now they’re encouraging everyone else to get in on the action.
If you fancy your chances of winning, the sign-up form is live at livingstreets.org.uk/shoezone, but be quick—entries close 31st May 2025.
Winners will be notified in early June and can treat themselves to anything from practical school shoes to breezy sandals, all with free next-day delivery and no minimum spend.
So whether it’s your morning commute, the school run, or a jaunt to the corner shop—tie your laces and take a step. Shoezone’s got your feet covered.
