TWO young brothers are celebrating after becoming the UK’s number one non-peroxide teeth whitening company with revenues of £4m in just ONE year.
Their natural teeth whitening products have proved so successful they’ve just announced global expansion plans proving that business success is still possible.
Whites Beaconsfield was founded at the end of 2019 by brothers Ollie and Toby Brittan who are just 26 and 27 respectively with their best friend Tom Jansons, 28.
At the start of the pandemic the newly formed business was struggling and with the threat of the pending lockdown the brothers set up a website to sell the one thousand pieces of stock they had. Within a matter of days Whites Beaconsfield had sold out of these initial one thousand units.
As the lockdown tightened its grip the brothers were astounded by the sudden online demand and by the end of March 2020 revenue for this month was £25,000.
April alone it was £155,000. Incredibly by the end of July that month was an astonishing £650,000 and by the end of December this period saw sales of 80,000 orders giving them a revenue of £3.5 for the year.
Whites Beaconsfield run by the young entrepreneurs is now generating revenues of £15,000 a day and they project this will rocket to nearly £200,000 a day (£10m per annum) by the end of 2021.
They have now announced major expansion plans across Europe and America as the successful brothers plan their next major business assault.
Currently Whites Beaconsfield employs seven staff and will look to expand with plans to take on up twenty more, expand to high street retail outlets and increase marketing and bigger offices.
They have also launched the Bright Smiles Foundation with 50p of every single order from Whites Beaconsfield being donated to an incredible cause.
The funds raised will build schools in the most deprived areas of Ghana, Guatemala and Laos. Utilising their relationship with Pencils Of Promise they will fund school build projects where they are most needed.
Their goal is to build as many schools as they can to provide an opportunity to children so that they all have access to education and give a bright future to children and leave a positive legacy in each area for future generations.
Ollie, 26, said: “The past 12 months have been a challenging time for everyone and it is for that reason my current focus is promoting our #KeepSmilling movement which aims to bring together people from all different cultures, communities and walks of life to try and stay as positive as possible at all times.
Our plans for the year are incredibly exciting and we are in talks on various business to business collaborations, including retail (supermarkets & pharmacies), sponsorships with professional sports clubs / athletes and several others which will soon be revealed.
Whites Beaconsfield has gone from strength to strength in recent times are we’re on a mission to get Britain smiling again.”
Toby, 27, said: “It’s incredible how far we’ve come in such a short space of time. Being brothers and best mates, it just works. We truly believe we have the highest quality products available on the market and this has been proven by our fantastic reviews across the board and the revenue we achieved last year.
In January 2020 we did £18,000 revenue, fast forward to January 2021 we are on course to do over £550,000. I’m a huge believer in the universe and the law of attraction.
I wrote a £10Million revenue target for this year on New Years Day. It may have seemed insane at the time but I truly believe we are well on the way to achieving that.
It’s worth noting that our sales figures are UK only at this stage. We are launching to the USA in February and hope to be a global company by summer this year. Our main ethos that’s driving us forward is having a good clean heart, helping others wherever possible and having a lot of fun along the way!”
Whites Beaconsfield specialise in non-peroxide teeth whitening kits that show results after just ten minutes and range in price from £9.99 to £114.99. The products vary from single items to ultimate teeth whitening kits (full product range www.whitesbeaconsfield.co.uk).
The extensively researched natural, vegan friendly oral care products are guaranteed to give cleaner teeth and a sparkly smile, naturally.
The non-peroxide alternative has been very successful because of the low cost convenient products which give great money back guarantee results without the use of peroxide.
Dr Ali Hussain, a fully qualified NHS and private dentist, said: “I love how the Whites Beaconsfield products all contain natural products and ingredients and ingredients that help brighten people’s smiles as well as strengthen their teeth.
Peroxide based whitening gels can cause irritation to the gums they can cause sensitivity during the whitening process especially if they’re done incorrectly. So, using a non peroxide such as the Whites beaconsfield formula you eliminate that risk but still get the end result of a brightened smile.
So overall its a gentler way to brighten your smile. My personal experience with the new formula has been positive I’m happy with the results that I achieved and I would highly recommend it.”
Whites Beaconsfield was founded by lifelong Wycombe Wanderers fans, Ollie and Toby Brittan, both from Beaconsfield have just agreed a three-year partnership which will see the terrace at Wanderers Adams Park become known as The Whites Beaconsfield Terrace.
The deal will also see Whites Beaconsfield benefit from exposure on the pitch side LED advertising boards and the club’s popular digital platforms unveiled at the FA Cup fourth round clash against premiership Tottenham Hotspurs.