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Innovative UK Company Ski Yodl Launches Luxury Villa And Chalet Provider For The Most Exclusive Properties Around The World

Innovative UK company SkiYodl has launched a luxury villa and chalet provider called We Are Hush in the anticipation of tourism and travel growth 

We are Hush offers unforgettable properties, timeless experiences, authentic concierge access to the world’s finest villas, islands and chalets in every continent.

The new company, based in Shoreditch, London, prides itself on exceptional customer service, insider information on locations and unique experiences including ‘off market properties’.

And despite the concerns over freedom to travel abroad and the restrictions this incurs We Are Hush is confident the industry will get back on its feet.

The company was established by Ski Yodl founders Oli Dannatt and Simon Latarche and the ambitious new venture is backed by investors such as F1 legend Eddie Jordan, TV football presenter Jake Humphrey, former Chelsea star Gianluca Vialli and premiership goalie John Ruddy.

Traditionally luxury travel companies are either villa or ski specialists but at Ski Yodl and Hush they are both.

Hush which is all about sun boasts destinations including Cote D’Azure(France), Amalfi Coast(Italy), Mykonos(Greece), Ibiza(Spain), Mallorca(Spain), Algarve(Portugal), The Hamptons(US), Riviera Maya (Mexico) and many Caribbean islands. Prices start at about £7,000 a week up to £100,000.

While Ski Yodl destinations include Colorado (US), Verbier (Switzerland), Val D’Isere and Courchevel (France), Morzine (France), Zermatt (Switzerland) and Iceland.

At both companies concierge teams will help clients arrange the finer details of their trips including, restaurant recommendations, boat trips/hire, transfers, luxury car hire, private chefs/nannies/maids, family activities, water sports and ski hire/lessons and much more.

The launch of We Are Hush follows a £785,000 fundraiser earlier in the year to finance expansion plans of Ski Yodl’s business during the pandemic in readiness for the 2021 seasons.

Oli Dannatt Said: “We were getting more and more clients and investors of SkiYodl asking about premium options for both winter chalets and summer holidays so we made the decision to launch the luxury villa and chalet provider We Are Hush delivering year round premium holiday options with concierge services.”

TV presenter Jake Humphrey, who is an investor, said: “I have been so impressed by the things they’ve already achieved and I think I know the reason why they’ve achieved them; because the team are second to none and because they are a tech centred business.

“I’ve just used We Are Hush to plan my latest family trip which is one of the most important weeks of our year. The Hush team were super professional and really know their stuff.”

Oli Dannatt and business partner Si Latarche founded Ski Yodl, a unique travel tech ski company which allows large scale curated holidays specialising in providing the best local knowledge with a ‘trusted voice’.

Oli was private ski instructor to Richard Branson and lived in Verbier for ten years before leaving to work as a shipbroker in London. His celebrity and high profile clients included Gianluca Vialli, Natalie Imbruglia, Jamie and Jooles Oliver, Dexter Fletcher, Claudia Schiffer, Clive Woodwood and Peter Gabrielle.

SkiYodl has a large community of in-resort specialists across twelve major ski destinations and 2,000 plus separate accommodation, offering instant knowledge so that travellers feel like experienced locals before they even arrive and can holiday like they live there. SkiYodl customers instantly get the knowledge that has taken the company years to learn.

The company is a marketplace of honest information so that customers can create holidays with the promise ‘trust us so that others trust you’ with ‘live bookings’ that suit the needs of the individual. 

An easy to use platform offers customers information on the best accommodation, the best bars, the best night life, the best restaurants and much more. SkiYodl will also offer a unique app and pocket concierge which constantly gives real-time updates and advice on currents events such as the best bar to watch your favourite sports team, the best cocktail or the best pizza restaurant; its so good you’ll feel like you were born on the mountain.

The fundraiser has allowed SkiYodl to grow and employ more experts in resorts and expand the biggest community around the world with whom they can share the best secrets the mountains have to offer. It will enable them to build its pocket concierge, a unique native app that gives customers real-time information from each resort.  It will also allow The company to create a one-stop-shop for ski hire, ski lessons and lift passes and airport transfers taking the stress out of arrival.

SkiYodl brings technology into the ski travel space. The majority of existing ski travel companies do not offer real time booking and customers find the process slow and outdated. SkiYodl is using tech to allow customers to search and book what they are looking for in real time.

Everything is handpicked by our in-resort fixers. SkiYodl is passionate about bringing the very best of the mountains to their customers so they have honest and reliable information to build their trip. By combining leading technology and in-resort knowledge they have created the first large scale curated marketplace with live booking in the ski travel space

Founder Oli Dannatt said: “In a world where you can book almost anything in a single tap, the ski travel market hasn’t kept up. There is a gap in the market for local, honest resort information available to live book.

“Ski Yodl is a technology led business and brings customers the ability to search and book their ski trip in real time. However, our real secret is in who we know. Our growing network of in-resort fixers bring our customers the very best resort discovery with absolutely no BS. In our first season we generated £350,000 in booking revenue and a gross margin in excess of 10% and already have 30,000 fans on social media.”

Si said: “We know that every great trip starts with great accommodation and that is where SkiYodl has been focused but with the crowd raise we aim to go so much further. This raise will enable us to realise our vision and be the largest curated marketplace and trusted voice of the ski industry.”

Peter Foster– Seed Investor and Advisory Board Member – said: “I used Ski Yodl to organise my ski holiday and had the best trip I have ever had. The accommodation was exactly what we wanted and I had the information I was looking for to build an itinerary that suited my whole group – having invested in the business, it was great to experience the proposition working first hand.”

For more information:  /  Instagram: @we.are.hush

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