Rugby fans, something big is coming your way. World Rugby has just inked a major partnership with Sports Travel & Hospitality (STH), a part of Sodexo Live!
This collaboration is set to elevate your experience at the next three Rugby World Cups—whether you’re cheering on the women in England in 2025, the men in Australia in 2027, or the women again in Australia in 2029. Get ready for an unforgettable journey that brings you closer to the action than ever before.
It’s an exciting partnership set to bring supporters closer to the action, offering innovative travel packages and top-notch hospitality that promise unforgettable moments on rugby’s biggest stages.
Having experienced the electrifying roar of the crowd at rugby’s grandest stages, I can’t help but feel a buzz of excitement.
This partnership is set to bring fans closer to the heart of the game than ever before, with creative travel packages and welcoming hospitality options that truly deliver the full rugby experience.
Whether you’re a seasoned rugby fanatic or new to the thrill, there’ll be something to spark your love of the sport.
A New Era of Matchday Magic
The new ‘RWC Experiences’ programme aims to transform matchdays into memories that last a lifetime. From travel and accommodations to interactive fan-driven activities, World Rugby and STH want to immerse every supporter in the unique atmosphere of each tournament.
And with women’s and men’s editions on the horizon, this is more than just about tickets—it’s about celebrating the culture, passion, and history of rugby in fresh, modern ways.
A Shared Vision to Grow the Game
Behind this ground-breaking collaboration is a clear mission: broaden rugby’s global reach. Together, World Rugby and STH share a commitment to deliver packages that appeal to lifelong followers while also welcoming newcomers.
It’s a blueprint that blends world-class dining, immersive cultural tours, and of course, unforgettable matchdays.
“Fan experience is at the heart of our purpose to grow rugby’s audience share by making it more accessible and relevant”. says World Rugby Chief Executive Officer Alan Gilpin.
Our relationship with STH goes to the heart of this purpose – to redefine rugby hospitality and create a range of experiences that cater for new leisure-hungry audiences, while also catering for existing audiences. We are excited about the offering, there really is something for everyone.”
Sodexo Live! Worldwide CEO, Nathalie Bellon-Szabo, adds: “Developing innovative travel and hospitality programmes is at the heart of what we do at Sodexo Live!
We are thrilled that our dedicated organisation, STH, has been entrusted by World Rugby to deliver this ambitious vision. Our teams are excited to provide rugby fans with a transformative and unforgettable experience.”
The Future of Rugby Sports Travel & Hospitality
This partnership also underscores a big push in Rugby Sports Travel & Hospitality services. Chris John, STH Group Chief Executive, calls it “an exciting new chapter” for everyone involved.
“We are thrilled to announce this new partnership with World Rugby and our drive to redefine and deepen fan experiences for the next three Rugby World Cups. The STH teams in England and Australia, backed by our global infrastructure are ready to embark on an exciting new chapter for STH Group.
Our plans will bring fans closer to the heart of the action, offering innovative travel, hospitality, and other immersive experiences that celebrate the spirit of rugby.
Our vision is to deliver a diverse range of packages appealing to long-time ruby supporters and newcomers alike, ensuring unforgettable memories for all.
The entire team at STH looks forward to playing a pivotal role in shaping the future of rugby’s flagship events in 2025, 2027, and 2029.”
By seamlessly combining top-tier hospitality with travel options that explore each host nation’s rich rugby culture, the stage is set for the most immersive World Cup experiences we’ve ever seen.
If you’re a rugby devotee counting down the days to these premier events—or maybe just thinking about a first taste of the action—this new era is set to welcome you with open arms.
Get ready for a front-row seat to the future of our beloved sport. As World Rugby and STH join forces, the road to the next three Rugby World Cups has never looked more exciting.