Canterbury of New Zealand has never been in the business of empty gestures—and their new Lions Classics Range proves exactly that.
Launched today as part of the brand’s British & Irish Lions 2025 campaign, this three-piece capsule feels less like a marketing add-on and more like a confident recalibration of what heritage sportswear should be in 2025: sharp, substantial, and quietly statement-making.
A Look That Earns Its Roar
From the first glance, the collection hits the right visual notes. The crisp white collar, stitched to both the short- and long-sleeved polos, instantly evokes mid-century rugby elegance.
That decision alone speaks volumes about Canterbury’s design intent. Paired with the iconic Lions crest, the silhouette achieves that rare balance: nostalgic without looking dated.
The palette—Red Dahlia and Dark Sapphire—is clean, dignified, and unmistakably Lions. Red Dahlia in particular has become the unspoken visual anchor for this year’s tour, and it sings here.
Fit You Can Trust
Canterbury has wisely stuck to its guns on sizing. Both polos run true to size, with a tailored cut through the shoulders and chest and just enough drape to flatter without clinging. The long sleeve reads slightly more relaxed, perfect for layering on match day.
Price Tag That Holds Its Own
From £45 for the short-sleeve and £70 for the long-sleeve, the price sits comfortably in the bracket of modern heritage wear. Could you find cheaper? Of course. But not with this pedigree, nor this level of finish.
Add in Canterbury’s reliable construction and the cost-per-wear argument becomes self-evident—especially for fans planning to take theirs on tour.
The full collection is available now via Canterbury’s site and select rugby retailers.
A Nod to the Past, a Step Forward
The Classics Range doesn’t pretend to reinvent the wheel—and that’s its strength. It leans into Canterbury’s deep rugby heritage while quietly evolving what “fanwear” can mean in a modern wardrobe.
Where other sports labels might chase trends or logo-mania, this collection shows restraint, maturity, and pride.
Simon Rowe, SVP at Canterbury of New Zealand, commented:
“Our Classics range is a fantastic example of the dedication and care that Canterbury has put into this year’s British and Irish Lions collection.
It offers something different to the popular Stealth and Heritage ranges we have already released. We wanted to offer fans a shirt that works for any occasion. It doesn’t matter if they are at home or on the tour down under, the collection looks great everywhere.”
Verdict: Worth a look—and then some.
If you’re after a Lions shirt that’ll wear well in the pub, on the plane, or at the game, this is the one to beat. It earns its price, honours its legacy, and looks damn good doing it.
