Pour Moi reveals 91% of UK women wear the wrong bra size, leading to chafing, pain, and long-term discomfort.
Pour Moi recommends washing bras frequently this heatwave, as underboob sweat increases rashes, breakouts, and odour risk in summer.
Discover how LittleWomen.com and Brarista have launched the world’s first AI bra fitting chatbot, delivering couture-level fit and confidence to A-cup, AA-cup, and AAA-cup shoppers.