Southampton Football Club has unleashed a wave of excitement with the announcement that their official 2023/24 season home kit is now available for purchase.
Teaming up with the renowned hummel, which is celebrating its remarkable 100-year milestone this season, the club has reimagined the iconic 1987-89 jersey that was once donned by legendary figures like Matt Le Tissier, Alan Shearer, Franny Benali, and the Wallace brothers – Danny, Rod, and Ray.
This reborn classic jersey comes with a delightful twist, as each kit from the 2023/24 season pays homage to a distinct element of the Southampton FC crest.
Under the campaign banner of ‘For the Badge,’ the club aims to acknowledge and celebrate the illustrious history embodied by the crest.
In the spotlight of the 2023/24 home shirt lies the Hampshire rose, meticulously imprinted with over a thousand delicate roses arranged in a mesmerizing diagonal pattern.
Adorning the nape of the neck on the reverse side, the Hampshire rose proudly stands, symbolizing the indomitable spirit of Southampton.
Completing the ensemble, the shirt harmonizes effortlessly with black shorts featuring Hummel’s iconic trademark white chevrons and white socks boasting red chevrons.
Meanwhile, the 2023/24 goalkeeper’s kit draws inspiration from the halo motif embedded in the club crest and the captivating stained glass windows of St Mary’s Church.
Radiating an aura of distinction, the home goalkeeper’s shirt gleams in black, showcasing a captivating yellow design that emulates the allure of stained glass windows.
Positioned proudly at the nape of the neck, the halo takes its rightful place. The kit is rounded off with black shorts and black socks, both bedecked with the iconic Hummel chevrons in white.
Demonstrating their commitment to creating a positive environmental impact, Southampton FC champions sustainability through their dedicated strategy known as The Halo Effect.
The on-the-pitch and replica shirts are crafted with Eco8 material, ingeniously fashioned from recycled plastic bottles.
Astonishingly, approximately eight recycled bottles are repurposed to create each shirt, resulting in a staggering 167,664 bottles being saved from an eternity in landfill through last season’s kit alone.
To herald the arrival of the kit, a captivating video campaign takes spectators on a journey through time, projecting iconic images from cherished venues like St Mary’s and The Dell, immersing fans in the nostalgia of the ’87-89 seasons.
The accompanying still campaign exudes an enchanting ’80s retro vibe, paying homage to that era from a set and styling perspective.
Captured by the talented athlete photographer Matt Gordon, the photographs showcase players like James Ward-Prowse, Sekou Mara, Rosie Parnell, and Lucia Kendall, all exuding an aura of unmistakable vintage allure.
For the first time in their illustrious history, the club is proud to announce the availability of a limited edition replica shirt exclusively for the Women’s team, prominently featuring the esteemed logo of Starling Bank.
These sought-after replicas can be purchased online and at the club shop, allowing fans to proudly represent the women’s team.
Charlie Boss, the esteemed Chief Commercial Officer of Southampton Football Club, expressed his enthusiasm for the kit, saying, “We’re thrilled to reintroduce a fan-favourite shirt that bears an iconic design.
With our 2023/24 season kit, we wanted to truly celebrate the rich crest and history of our beloved club. We can’t wait to witness our players and fans alike donning these shirts throughout the season, as both our men’s and women’s teams strive for topflight promotion.”
To the delight of eager fans, the shirts can be acquired through in-store and online purchases, as well as the club’s new Click and Collect service, ensuring same-day collection.
The club store will be open from 10 am to 8 pm every day between June 19th and June 23rd, accommodating passionate supporters who wish to secure the new kit after work hours.
Don’t miss out on this sensational opportunity to embrace Southampton FC’s rich heritage and acquire the 2023/24 kit. Explore and purchase the new kit here: https://store.southamptonfc.com/