In a nod to old-school sports nutrition know-how blended with modern demands, the new SiS Energy Oat Bar has arrived on shelves.
Science in Sport’s (SiS) latest creation promises not just a quick fix, but a genuine shot of carbohydrates, protein, and fibre to keep both weekend warriors and pros ticking over.
For more than 30 years, SiS has built its reputation on scientific rigour and a sharp understanding of what the body needs to perform. Dan Lampard, the company’s Chief Operating Officer, puts it plainly: “For more than three decades, our mission at Science in Sport has been to use scientific research and an expert knowledge of the nutritional requirements of athletes to develop products which help fuel optimal performance.”
The SiS Energy Oat Bar is their first foray into the oat bar world, balancing 40 grams of carbohydrates with 10 grams of protein and a healthy dose of fibre.
It’s a no-nonsense approach: real ingredients for real energy, made to support everything from early morning runs to late-day workouts. And it’s hitting the shelves of Sainsbury’s, Holland & Barrett, and selected PureGym locations.
Taste-wise, there’s a nod to the classics and a wink to modern tastes: a white chocolate and macadamia option, alongside a vegan-friendly blueberry flavour.
SiS has made sure these bars aren’t just tasty but convenient too – perfect for pre-ride carb loading or a mid-run pick-me-up.
Lampard adds, “Our first Energy Oat Bar brings together great taste, convenience and the right balance of carbohydrates, protein and fibre to support both elite athletes and everyday active lifestyles, whenever and wherever an energy boost is needed.”
He’s right – there’s no sugar-coating it. This isn’t a fancy snack; it’s fuel for people who get after it. The bar’s development was a team effort, blending input from sports scientists and real-world athlete feedback. The goal? A bar that lives up to the daily demands of training, competition, and recovery.
SiS doesn’t stop at oat bars. Their roster of trusted products, from GO Isotonic Energy Gels to BETA Fuel and REGO Recovery powder, has earned them a spot as the official nutrition partner of more than 330 elite sports organisations.
This includes heavy-hitters like Tottenham Hotspur, The British & Irish Lions, Saracens Rugby, England Netball, and British Cycling. The brand’s Blackburn HQ has been a hub of sports science since 1992, churning out products designed to help athletes of every stripe push a bit further.
For those keen to dig deeper, www.scienceinsport.com is packed with insights from athletes and nutrition experts, laying out how to make the most of every training session – and how to work the SiS Energy Oat Bar into your routine without fuss.
In short, the SiS Energy Oat Bar isn’t just another item on the shelf – it’s a continuation of a tradition, built to fuel the future of sports performance.
