From pheromones to aromatic aphrodisiacs, studies have found that there is a link between scent and seduction. With this in mind, showers and bathroom suppliers Showerstoyou.co.uk wanted to find out the scents of 2020 that we are most attracted to.
After trawling through Fragrantica.com to find the most popular fragrances for 2020, and surveying 3,978 men and 3,743 women to find their favourite scents, the results are in!
TOP 10 SCENTS FOR WOMEN AS VOTED FOR MEN
The sexiest scent for women, according to men, is the blossoming notes of floral, with 85% of men voting it as their favourite aroma.
The most popular floral perfumes from Fragrantica are My Way by Giorgio Armani, Narciso Eau de Parfum by Ambrée Narciso Rodriguez, and La Vie Est Belle Intensément by Lancome.
Coming in second place, is the delicate scent of sweetness with 81% of men voting it as their favourite smell. With the most popular sweet aromas ranging from La Vie Est Belle Intensément by Lancome, La Nuit Tresor Nude by Lancome, and Angel Eau Croisière 2020 by Mugler.
Fruity is third with 78% of men voting for it. The most popular fruity scents as ranked by Fragrantica range from La Vie Est Belle Intensément by Lancome, Angel Eau Croisière 2020 by Mugler, and Angel Nova by Mugler.
in fourth place, is the creamy scent of vanilla with 73% of men voting it as their favourite aroma. This milky note can be found in La Vie Est Belle Intensément by Lancome, La Nuit Tresor Nude by Lancome, and The Only One Eau de Parfum Intense by Dolce & Gabbana.
Zesty citrus notes rank fifth as the survey reveals 69% of men prefer this as a woman’s chosen scent. The top citrus aromas are in perfumes such as, My Way by Giorgio Armani, Miss Dior Rose N’Roses by Christian Dior, and La Nuit Tresor Nude by Lancome.
Remaining perfume scents as voted for by men
| RANKING | NOTES | % OF VOTES FROM MEN |
| 6 | Rose | 63 |
| 7 | Aromatic | 58 |
| 8 | Powdery | 52 |
| 9 | White Floral | 46 |
| 10 | Coconut | 41 |
TOP 10 SCENTS FOR MEN AS VOTED FOR BY WOMEN
The most sensual scent for men, according to 86% of women, is the outdoorsy note woody. The most popular woody fragrances from Fragrantica are Dior Homme 2020 by Christian Dior, Beau De Jour Eau de Parfum by Tom Ford, and Acqua di Giò Profondo by Giorgio Armani.
Coming in second place is the sweet-scented aromatic note, with 78% of women voting for it. With the most popular aromatic perfumes ranging from Dior Homme 2020 by Christian Dior, Beau De Jour Eau de Parfum by Tom Ford, and Acqua di Giò Profondo by Giorgio Armani.
Warm spice is the third most popular with 72% of votes. Fragrances with this scent range from Pasha de Cartier Parfum by Cartier at number five, followed by Le Male Le Parfum by Jean Paul Gaultier, and Interlude Black Iris Man by Amouage.
In fourth place are the aromas of fresh spice with 64% of women voting it as their favourite fragrance for men to adorn. The most popular fresh spicy perfumes are Beau De Jour Eau de Parfum by Tom, Acqua di Giò Profondo by Giorgio Armani, and Pasha de Cartier Parfum by Cartier.
The fruity citrus scent ranks fifth place with 57% of votes and some of the most popular sweet aromas range from Dior Homme 2020 by Christian Dior, Acqua di Giò Profondo by Giorgio Armani, and finally L’Homme Rochas by Rochas.
Remaining perfume scents as voted for by women
| RANKING | NOTES | % OF VOTES FROM WOMEN |
| 6 | Amber | 51 |
| 7 | Powedery | 48 |
| 8 | Balsamic | 43 |
| 9 | Leather | 38 |
| 10 | Musky | 34 |