There’s a certain elegance in defence—a strategic grace that’s often overshadowed by flashy goals and flamboyant strikers.
But last night in Paris, Under Armour celebrated the art of defence by welcoming Bayern Munich’s right-back, Sacha Boey, to their football roster in true style.
At the Terrain de sport Édouard-Pailleron, a space not far from the neighbourhoods where Boey once played as a child, Paris’s young football talent gathered to witness a masterclass that was as much about heart as it was about skill.
This wasn’t your typical brand event. It was a Parisian evening devoted to Under Armour’s commitment to cultivating young talent and redefining the role of defenders.
Boey’s return to Paris marked the kickoff of Under Armour’s ‘You Need More Than Strikers to Protect This House’ campaign—a statement that elevates defenders from the shadows to the spotlight, showing that true strength on the field is built in the backline.
A Masterclass in Defense: Precision, Power, and Poise
Guided by three local coaches and Under Armour’s newest star, the evening started with an intensive training session that covered essentials like positioning, tackling, and the art of winning aerial duels.
Boey’s mentoring was personal, hands-on, and inspiring, particularly when the young players faced off in a 1v1 challenge against London strikers from Under Armour’s UA Next Academy.
In the end, one young Parisian defender rose to the occasion, winning the night’s challenge and embodying the resilience that both Under Armour and Boey value so deeply.
Reflecting on his new role, Boey noted, “Joining Under Armour means joining a brand that’s serious about making athletes better.
It’s great to be back in Paris, working with young defenders and representing a brand that values hard work. Under Armour is making big moves in football, and it’s exciting to be part of that.”
Style Meets Innovation: ColdGear Baselayer’s Parisian Debut
On this cold Paris evening, Under Armour’s ColdGear Baselayer was another star, seamlessly blending form and function in a way that Paris itself might appreciate.
Designed for those who play hard regardless of the weather, ColdGear® kept young players warm, dry, and agile with:
- A dual-layer fabric that combines warmth with quick-drying performance
- Strategic ventilation via stretch-mesh panels in high-motion areas
- A four-way stretch that allows freedom of movement
- Sweat-wicking material that stays dry even in intense play
- An ergonomic, sleek design that avoids high-abrasion areas
- A refined mock neck for added warmth and a bit of edge
A Parisian Night with a Purpose
Boey’s return to Paris wasn’t just about defence; it was about the underappreciated grace of the backline and inspiring the next generation to believe in the power of their position.
With Under Armour’s ColdGear Baselayer, these young athletes were given the tools to perform their best, whatever the weather.
This Parisian evening was an elegant reminder that real style, like real defence, is powerful, understated, and always prepared for anything.