247 SS25 Performance Wear is set to land with a hearty splash of British grit and style—imagine stepping onto the fairway in the morning dew, only to conquer the track by dusk.
In their largest seasonal offering yet, 247, the high-powered performance arm of Represent, unveils a 65-piece collection brimming with fresh colourways, new layering options, and more technical engineering than a Formula One pit crew.
Launching on February 26 at 8 pm GMT, this “nature-inspired” lineup serves up signature 247 classics in seasonal hues, plus innovative pieces like the Lightweight Gilet and Running Quarter Zip—perfect for braving chilly British mornings, or wherever your athletic pursuits lead.
Inspiration comes straight from Rivington Pike, the beloved hometown running spot of founder and Creative Director George Heaton, previously highlighted in 247’s inaugural foray into footwear, the Arc-2 Trainer.
Riding the crest of its outdoor theme, the brand introduces a bold Realtree® print to core training staples, including the 2-in-1 Short and Hooded Training Jacket.
Meanwhile, “Speed Green” revs up the colour palette, adorning key items and debuting the new Motion design for Oversized T-Shirts and Hoodies.
To top it off, headwear, chest rigs, and gym bags round out the lineup, ensuring you’re kitted out from head to toe (and then some).
If you’re after substance as well as style, the revamped technical details have you covered: expect advanced fabric blends, breathable meshes, and seamless construction, along with sweat-wicking and antibacterial finishes.
In other words, this gear performs as good as it looks—no small feat in today’s athleisure-obsessed universe.
The 247 SS25 Performance Wear range drops at representclo.com/247 on February 26, from 8 pm GMT.
If you fancy combining top-tier design with innovative engineering—and maybe a hint of Rivington Pike’s rugged spirit—this might just be your next must-have. Game on.