Last updated on September 23rd, 2023 at 09:39 AM
Two homegrown British brands: Luxury fashion brand Represent Clothing and CBD and wellness brand Puresport united their cult followings in London last night for a 500+ person run club in celebration of the release of their exclusive Represent 247 x Puresport collaborative range.
Loyal fans of the brands took over the streets of London from Puresport’s HQ in Southwark, running down the River Thames and passing iconic London landmarks such as the Houses of Parliament and The London Eye.
The Represent 247 x Puresport community of runners take on the streets of London, crossing Blackfriars bridge
A stunning spectacle of people united by their appreciation for health and fitness ran together in the final run club of the Represent 247 x Puresport UK series tour, which started on Sunday in Glasgow, Monday in Manchester, and Tuesday in Birmingham, cumulating with their biggest club yet last night in London. In total, over 1,000 people took part across the 4 days.
George Heaton, Founder and Creative Director, “The London run turned out to be the biggest of the Puresport collaborative run tour. We didn’t think we’d top our hometown turnout in Manchester, but in the pouring rain on Wednesday night we had over 500 runners queueing to join the event.
We were setting up the Puresport HQ, asking ourselves if we’d get a sizeable crowd show up in the rain. Spirits were high for the fourth of four collab runs and by 6pm there were queues around the corner.
The run exceeded both teams’ expectations and the energy through the night was wild. The hundreds of runners running through the city was a surreal feeling. The atmosphere for the London run club last night was so strong.
Both brands’ communities from all over the city, and country had travelled in to be a part of something special. The 5km around the city followed by the countdown to the collection launch at 8pm followed by food & drinks set a good night for the teams and we’re super proud of the outcome.
We also want to give a huge shoutout and thank you to everyone who showed up from Glasgow to London as we set out a mission to joined our communities together.”
The Collaboration Collection: The 9-piece apparel collection houses two oversized hoodies, two oversized t-shirts, two tank tops, a running vest, half tight and a hydration belt.
Each apparel piece carries a unique metallic graphic branding of both brands, crafted from technical fabrics which afford unparalleled comfort and moisture-wicking capabilities for optimised training.
Alongside the apparel collection, the collaboration will also release a limited 247 run of Puresport’s bestselling CBD Muscle & Joint Freeze Roll-On, a recovery aid muscle roll-on with CBD, Witch-hazel, peppermint and lemongrass.