Under Armour has added another high-profile football player to its roster by signing Tottenham Hotspur and Spain National Team player Pedro Porro.
This strategic move is part of the brand’s ongoing commitment to building a formidable presence in the world of elite football.
Pedro Porro joins an impressive lineup of Under Armour athletes, which includes Antonio Rüdiger (Real Madrid), Malick Thiaw (AC Milan), Eddie Nketiah (Arsenal), and Fermin Lopez (FC Barcelona).
“IT’S REALLY EXCITING TO BECOME PART OF THE UNDER ARMOUR TEAM. UNDER ARMOUR IS CONSTANTLY LOOKING TO STRIVE FOR MORE AND THAT MIRRORS THE APPROACH I HAVE TO MY GAME. THERE’S NO DOUBT THAT THIS PARTNERSHIP WILL SUPPORT ME ACHIEVE MY FULL POTENTIAL AS AN ATHLETE.”
Pedro Porro
The addition of Porro strengthens Under Armour’s appeal to football fans and reinforces the brand’s reach in the EMEA (Europe, Middle East, and Africa) region, particularly in Spain.
Porro has already been sporting Under Armour’s new Shadow Elite 2 boots in recent matches.
Pedro is a great addition to our rapidly expanding roster of football athletes in EMEA, as we continue to drive our offering in football across our key markets. We look forward to helping him take his game and career to the next level,”
Kevin Ross, Managing Director, Under Armour EMEA
These boots, designed for speed and agility, align perfectly with Porro’s playing style, allowing him to make quick cuts and explosive runs.
Off the field, he will be wearing the latest performance and sportswear products from Under Armour.
This partnership showcases Under Armour’s commitment to providing top-quality gear for elite athletes and further solidifies its position in the competitive football apparel market.
It also reflects the brand’s strategy to increase its presence and relevance in the Spanish market, where it continues to see business growth.