Paradigm Sports, the management titan that’s been wrangling the wildest and most talented athletes this side of the continent—including the likes of Conor McGregor and Michael ‘Venom’ Page—has just made a move that’s as sharp as a five-iron through butter.
They’ve teamed up with Ten Percent Club, the hotshot brand in the nootropics game, with the aim of giving athletes’ brains the same level of care and attention usually reserved for their bodies.
And frankly, it’s about time someone started thinking about their… well, thinking.
Now, if you’re wondering what nootropics are, imagine a supplement that makes your brain as sharp as your nine-iron on a good day.
These so-called “smart drugs” are designed to boost cognitive function—think memory, creativity, motivation—all the things you need whether you’re on the course, the field, or just trying to remember where you left your keys.
Ten Percent Club, which sounds like the sort of place you’d get kicked out of for shooting above 100, has been making waves in the nootropics world since it was founded by Luke O’Reilly in 2022.
In just two years, they’ve seen an astronomical 3,900% growth—yes, you read that right, 3,900%.
And they’ve managed this without any investment, just by being really, really good at what they do.
They’re now pulling in £20,000 in monthly sales, which isn’t too shabby considering they started with little more than a good idea and some very smart pills.
These aren’t just any pills, either. Every product from Ten Percent Club is certified by Informed Sport, which is a fancy way of saying they’ve been thoroughly tested to ensure they’re free from any banned substances. So, athletes can pop these without worrying about accidentally turning into Lance Armstrong.
According to industry data, the UK’s vitamin and supplement market is projected to reach over £624 million, with nootropics becoming a key segment of this growth as more people seek cognitive enhancements to support their busy lives.
Now, Paradigm Sports, never one to shy away from innovation (or a good investment), has decided to partner up with Ten Percent Club.
The goal? To push these brain-boosting supplements to athletes across the globe. Paradigm’s got the connections, the clout, and the star-studded roster to make this happen, and Ten Percent Club has the brains—literally.
Azhar Muhammad Saul, the COO of Paradigm Sports said, “At Paradigm Sports, we are always looking for innovative ways to support our athletes’ performance and remain at the cutting edge of the business world.
Partnering with Ten Percent Club allows us to offer top-tier nootropic products that align with our commitment to excellence.”
Luke O’Reilly, the mastermind behind Ten Percent Club, is equally thrilled. “We are thrilled to partner with Paradigm Sports, a leader in sports management.
Our Informed Sport-certified products are designed to help athletes achieve peak mental and physical performance. Together, we aim to redefine how athletes prepare, perform, and recover.”
In the grand scheme of things, this partnership could be a game-changer. It’s not just about making athletes stronger or faster; it’s about making them smarter, more focused, and better prepared.
And let’s face it, in the high-stakes world of sports, sometimes the difference between winning and losing is all in your head.
So, keep an eye on this partnership. It’s set to bring nootropics to the forefront of sports nutrition, and if Paradigm Sports has anything to say about it, you’ll be hearing a lot more about Ten Percent Club in the near future.